- Since 1996: Advertising, new media and public relations.
- Since 2000: Brand consulting, brand building and brand communication (focus on lifestyle brands).
- Since 2005: Specializing in automotive industry (publishing, (micro-)blogging, brand building).
- All details & CV at LinkedIn.
What I do
I work as a brand consultant and conceptual designer. Through my work experience I know the needs of brands on the one side as well as consumers and media on the other. Some say I am an influencer, others use my experience and expertise to boost their marketing or even go so far as to use me as a brand ambassador.
As founder and Editor-in-Chief of Chromjuwelen.com (Chrome Jewels), I have been lucky enough to create my own network of treasured advisors. Because of my history in car culture at all levels, I know the do's and don'ts of those highly sensitive — and extremely influential — scenes. I am able to connect both, on both professional and personal levels. Based on my own everyday communication, I am very skilled in utilizing suitable online tools, i.e. blogs, Google+, Twitter, Tumblr, Facebook. Therefore I also advise on questions regarding "audience development".
My vita has obviously gifted me with numerous established and proven strategic partnerships, alliances and sustained connections with international associations, which I can bring in to create and enhance marketing potentials. In effect, this means my network enables your brand's marketing to simultaneously communicate powerfully and credibly across various channels. Think synergies, think co-operational marketing, think new business: you've got it!
Let's turn the ignition key and get down to business.
“Ralf is the living spirit of German Motorkultur, the guy who understood what was going on before everyone else did and not only brought it into the public eye, but discovered he was part of it himself. He has the unique gift of being at the right place at the right time, just when something is starting to happen, and to look at it from a distance. Genius? Madness? I don't know, but the results are brilliant. I can't think of a person I'd more like to join on a high-speed, cruller-and-absinthe fueled-1,000-mile trail of mayhem across Europe. And so help me, one of these days I will."
April 29, 2009 – David Traver Adolphus, Associate Editor, Hemmings Motor News
“I have had the pleasure of working with Ralf for several years now on different projects in the European automotive sector. He is highly professional, creative and easy to work with. Our business relationship is very close and I am looking forward to working with him in the future.”
November 26, 2008 – Dirk Behlau, Graphic Designer, Pixeleye Interactive
"Top 10 Automobil Blogs Deutschland"
December 9, 2010 – Cision.com