Yes, you can. You can visit two car shows (LA Auto Show, Essen Motor Show), three world premieres (Mercedes-AMG SLS AMG Coupé Black Series, Mercedes-Benz Ener-G-Force, smart forjeremy) and several parties in five days. Here's a quick journal:
- Tuesday, November 27th (early): HAM-FRA-LAX
- Tuesday, November 27th: Arrival Los Angeles
- Tuesday, November 27th: Beverly Hills on smart electric bikes
- Tuesday, November 27th: Presentation Mercedes-Benz Ener-G-Force
- Tuesday, November 27th: Presentation smart forjeremy at the Jim Henson Company
- Wednesday, November 28th: LA Motor Show
- Wednesday, November 28th: Santa Monica
- Wednesday, November 28th: Departure (LAX-MUC-DUS)
- Tuesday, November 29th: Arrival in DUS
- Tuesday, November 29th: Dinner with Chem-Tools
- Friday, November 30th: Essen Motor Show 2012, meetings
- Friday, November 30th: AUTO BILD Race Night
- Saturday, December 1st: Essen Motor Show 2012, meetings
- Saturday, December 1st (late): Back in Hamburg
- Sunday, December 2nd: BRAINDEAD
- Monday, December 3rd: BRAINDEAD
What I learned: You need a really good condition (err ... really?). And some good friends, who help you.
I would like to thank Mercedes-Benz/smart for the hospitality, Klaus Rasch for saving me from the police in Santa Monica, Thomas Backe and Dieter Hofem for picking me up in DUS, Manfred Prescher and Stefan Müller for the wonderful Race Night — and DOTZ/AEZ for gallons of coffee.
And not to forget — thank you David Fischer (Highsnobiety), Mathias "MC Winkel" Winks (Whudat), Marcel Winatschek (Amy & Pink), Michael Kaune (QVEST) and Matthias Arens (Quality) for teaching me lessons in "Lifestyle, Ego-Blogging and Fashion"!
I have to admit I didn't know who Jeremy Scott was when Mercedes-Benz/smart invited me to join their exclusive "smart forjeremy" event in front of the LA Auto Show 2012. A quick search later I learned that he is a fashion designer who has built a reputation for outrageous designs favored by pop stars and celebrities: Madonna, Lady Gaga and Britney Spears — just to name a few.
Shame on me, but I am no fashionista. I may know some things about Winged Warriors, but neither I had heared about "The Wing(ed) High Tops", nor about the "Teddy Bear Shoes". As well I am really awful at things like pop music. After some of my diehard old school petrol heads heared that I would fly over to Los Angeles to watch the presentation, I saw a lot of scrunched up noses. "A guy who is into gaudy fashion is doing a car? And he is doing what — a winged plastic car? Are you kidding me?"
Well, I think the smart forjeremy is cool. And let me explain, why. The fact, that a car manufacturer — in this case: smart — cooperates with an artist — in this case: Jeremy Scott —, impresses me. It is sovereign and courageous, because it creates something new. And for smart it is long overdue to get such a remix, if you ask me.
And regarding those who dislike this project: You know how it is — haters gonna hate. It is always the same. But if you've got haters, you'll probably have done some things right …
"THE REAL THING is a short documentary about custom hot rod builder Bodie Stroud and his re-imagining of a classic Mustang by way of an extremely rare and powerful motor built specifically for legendary racer Mario Andretti's 1969 Can Am series race car."
One word: WANT.
Bodie Stroud by Julian King via StanceWorks.