CHROMJUWELEN MOTOR ÖL • Crafting a product
LOVE & CARE YOUR BABY
We always dreamt of our own product. Otto Mathé, Austrian car race legend was our inspiration for the concept of an oil for the sensible needs of a classic car. Otto Mathé himself developed and used his own oil for his cars and won race after race. When we met Mathy, the company behind Mathés invention, it was love at first sight. Within two years, we developed an oil in two different viscosities. We developed the packaging, the merchandise, the ad campaign, the PR and brought the brand to life.
The Fetzenflieger was Mathés famous race machine, which is shown on the packaging. The car is exhibited in Hamburgs Prototyp Museum. Its museum shop sells the oil for these machines.
Another reason for developing the oil was to reach new target groups for Chromjuwelen. Press work, fair visits and oldtimer events helped to get the brand and the product popular and desirable.
Meanwhile Chromjuwelen Motor Öl is a standard for classic cars. The oil was published in various national and international press, including Monocle, Elle Decor, wallpaper* magazine, ramp, Motoraver, AutoBild and diverse car magazines. Designers, car lovers and builders in Europe, Asia or in the US, such as Porsche legend Magnus Walker uses the oil in their sensible vehicles. Visit the website and try it out: