CONTINENTAL • Worldwide content & global influence
A WORLD OF MOTORCULTURE
Continental is a German automotive manufacturing company and the the world's fourth-largest tire manufacturer.
With our car magazine Chromjuwelen we got engaged as brand ambassadors, producers and publishers for global storytelling and complex cases.
We reported about race events from all over the world, such as General Tire Mint 400 and SEMA in Las Vegas, Rolex 24 at Daytona, the Experimental Tour in Cochabamba in Bolivia or the 24h race on Nürburgring in Germany.
We produced 14 movies, like “Continental Extreme” filmed in USA and Dubai or the “Chromjuwelen Road Movie”, filmed at the east coast of Florida. More than 800 photos, diverse reportages and articles have been published since.
When Continental entered the European Off-Road tire market with their American brand General Tire, we helped to proof their performance. The Mint 400 is an annual American desert Off-Road Race, which takes place in Las Vegas, Nevada. We reported on the event to popularize the sport and to help the brand come to life in in Germany/Europe.
The Continental movies were published on Auto Bild, Chromjuwelen and TV. For more videos, please follow this link:
We built a show car for General Tire– a 1972 International Harvester Scout –, took it to diverse fairs and shows, documented it in different movies and used it as a story anchor for different portals.
The 24 Hours At Daytona, currently known as the Rolex 24 for sponsorship reasons, is a 24-hour sports car endurance race held annually at Daytona International Speedway in Florida. It is run on a 3.56-mile (5.73 km) combined road course, utilizing portions of the NASCAR tri-oval and an infield road course. Continental is the tire outfitter of this speed-race. We documented their story with a movie and diverse photos, article and reports.
For our video reportage “Continental Extreme”, we made a boys dream come true. We bought an old American car – in this case a 1964 Imperial Crown – and toured from LA through the desert of Nevada to Las Vegas to visit the SEMA, Americas biggest show for modified cars.
SEMA, LAS VEGAS
After documenting the American World of contemporary cars, we flew to Dubai to show the oriental way of car enthusiasm. We visited the Dubai Motor Show and divers luxurious tuning garages, such as Brabus.
Next to editorial work on FACEBOOK (fast 2 Jahre Redaktionsleitung & Ghostwriting), BECKER CREATIVE developed and produced diverse Case Studies, brochures and PR material for Continental to explain the companies various fields of action.