SMART // ELECTRIC CONTENT & PUBLISHING
getting ELECTRIC Kool
The iconic city car was always a phenomenon for us. When Smart asked us to create a story around their electric version, we wrote the year 2012. 7 years later Smart builds its last fuel engines and will produce only electric vehicles from 2020.
Having seen so many car races in the world, there was one race, which we never visited before. The 24 Hours of Le Mans is the world's oldest active sports car race in endurance racing, held annually since 1923 near the town of Le Mans in France. It is considered one of the most prestigious automobile races in the world.
And why not go electric?
The calm - very polite car waited in Paris for us. And we started from Arc de Triomphe all the way via Chartres relaxed and stunned of french helpfulness - in Le Mans.
We produced a short cut and a full version of the film, which was published on various portals.
Short cut Electric to Le Mans:
Long-cut Electric to Le Mans: