For over a decade, I’ve driven brand development and marketing communication for PURAGLOBE, a Circular Economy leader in re-refining technology. This has sharpened my expertise in future-proofing brands and crafting compelling narratives that address the challenges of a rapidly evolving world.

I operate at the intersection of creativity and execution—developing bold ideas, turning them into strategic concepts, and ensuring their successful implementation. I integrate AI-driven insights where they add value, but I keep human creativity at the core. With an international network of creative producers, business consultants, and media experts, I deliver marketing strategies that defy the status quo and achieve exceptional results.