About
I’m a Hamburg-based Creative Professional, Brand & Communication Strategist, and Entrepreneur with over 25 years of experience turning bold ideas into brand realities – from strategy to execution.
As a Creation & Execution Partner, I work at the intersection of creativity and clarity. I combine human insight, sharp positioning, and narrative thinking to develop marketing that’s not just data-powered, but emotionally resonant and strategically aligned.
Over the years, I’ve helped high-profile clients like Continental, BMW, Mercedes-Benz, and Volkswagen. I’ve also built my own brands and platforms – including Chromjuwelen, a cult favorite among automotive enthusiasts – and led major digital transformation projects such as expanding AUTO BILD’s online and social media presence.
For more than a decade, I’ve guided the brand development and marketing communications for PURAGLOBE, a Circular Economy pioneer. This sharpened my expertise in future-proofing brands and crafting narratives that connect innovation with impact.
What I’ve learned: No matter how advanced the strategy or technology, it’s the story that drives connection – with customers, with teams, with the market. That’s why I help leaders define the story behind the strategy. Because when the narrative is clear, everything aligns: from vision to value, from idea to income.
With a trusted international network of creative producers, consultants, and media experts, I deliver brand and marketing strategies that challenge convention and create measurable success.
Chromjuwelen En Route x Ralf Becker, 31. Mai 2011 (Video: Faust & Heisler)
Sectors
Arts & Culture
Automotive & Future Of Mobility
Sustainable Industry & Renewable Energy
Design, Technology & Lifestyle
Articles
