AUTOSCOUT24 • Creation and curation of an art concept for the new HQ
A UNIQUE environment
AutoScout24 is the largest online car marketplace in Europe. With a market presence in 18 countries and more than 55,000 associated dealers, AutoScout24 is represented in all important European markets.
BECKER CREATIVE was asked to create and curate an art concept for their headquarter in Munich. Our aim was to design a unique place, where employees, clients, visitors feel good, are happy to stay.
To show the huge variety of cars, AutoScout24 offers in the market, we created an art-concept together with Documenta artist and design professor Florian Borkenhagen and put 1500 Matchbox cars on the wall in the shape of a shoal of fish. This applied art makes the entrance hall unique, makes fun and people are immediate connected to the content.
To create an atmosphere in respond to the uniqueness of their offer of used characteristic cars, we put a body shell of a BMW 7et from 1972 on the wall.(???)