BMW • Cutting edge content
Finding the soul
BMW - Bavarian Motor Works got in touch with a need for authentic content for various portals and gave us free hand to develop and produce twelve characteristic stories all around their Freude am Fahren vehicles.
The BMW Art Cars belong to the most precious vehicles on earth. Many renowned artists throughout the world have created beauties, including David Hockney, Jeff Koons, Roy Lichtenstein, Robert Rauschenberg, Frank Stella, and Andy Warhol. To date, a total of 19, based on both racing and regular production vehicles, have been created.
Our first work for BMW shows historian Wolfgang Blaube a renowned car journalist and Florian Borkenhagen, a Documenta artist and design professor in the BMW Art Car exhibition at Prototype Museum in Hamburg. We document their conversation about the context of thick paint on cars and speed, a winning Warhol and the question why Alexander Calder was allowed to design the first BMW Art Car.
To promote one of BMWs fastest serious limousines and to visualize the speed-up possibility, we made a mash-up of an existing film of the BMW 760Li xDrive and a newly filmed scenery with Sergio Garcia, one of the world best golf players.
For BMW 100 we developed a Flipboard Magazine with 100 content pieces around new models, news, car details and short films.
Thanks to our network, we had the incredible opportunity to shoot the prototype of BMW X2 with renowned car photographer Stefan Bogner in Munich and published the photos on Instagram via Christopher Cranz. The post shortly reached over 300.000 likes.