CARE FOR CLIMATE®
As the leader of the global CARE FOR CLIMATE initiative, our client PURAGLOBE is proud to promote sustainability and innovation throughout the oil industry and beyond. Since 2004, PURAGLOBE has prevented more than 2 M metric tons of CO2 emissions from entering the atmosphere. BECKER CREATIVE was engaged to help develop the brand-,communication-, and content strategy. They developed the brand guidelines and visual identity of CARE FOR CLIMATE and BLUE MAKES GREEN and mentor art direction, content marketing, marketing campaigns and social activations.
As a proof of commitment, PURAGLOBE is the proud sponsor of the CARE FOR CLIMATE Racing Team - winners of the 24-hour endurance race at Nürburgring in 2018. BECKER CREATIVE designed 3 racing cars over the years and developed the livery around the CARE FOR CLIMATE Racing Team with fast forward driver Smudo.
Located in the tough area around Zeitz in central Germany, PURAGLOBE is proud to support the 1. league basketball team Mitteldeutscher Basketballclub in Weißenfels and proves its regional engagement. BECKER CREATIVE is working on the visual and creates a livery around the winning leaders.