CARE FOR CLIMATE • Developing a brand for a climate initiative

Creating a Movement


As the originator of the initiative CARE FOR CLIMATE®, our client PURAGLOBE promotes sustainability and innovation throughout the oil industry and beyond.

Since 2004, the global leader in oil re-refinery technology has prevented more than 1.5 million metric tons of CO2 emissions from entering the atmosphere. To share these savings with its clients, PURAGLOBE developed its unique CARE FOR CLIMATE®-awarding and -certificating system.

BECKER CREATIVE consults on the mechanism of the initiative, develops the visual identity, the brand manual, brand-, communication-, and content strategy and transforms the demands.

CARE FOR CLIMATE® has several partner- and sponsorships. BECKER CREATIVE is responsible for the arrangements.

 
 
 
 
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Managing the Partner- and sponsorships to get the brand alive

As a proof of commitment, PURAGLOBE is the title sponsor of the Team CARE FOR CLIMATE® Racing Team – winners of the AT Class at the 24-hour endurance race at Nürburgring. The innovators prove how their sustainable products deliver outstanding performances in the most demanding applications in the harshest conditions.

BECKER CREATIVE is consulting the partnership between PURAGLOBE and the arcing(?) Racing Team Four Motors around German Hip Hop Musician Smudo of Die Fantastischen Vier. We consult in strategy and sponsoring questions, design the race car livery and merchandising.

 
 
 
 
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Sponsoring the leading bicycle racing champion Daniel Harnisch, who reached 3rd place at the European Championship, is another proof for the regional engagement.

Sponsoring the leading bicycle racing champion Daniel Harnisch, who reached 3rd place at the European Championship, is another proof for the regional engagement.

 
 
 
 

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