PURAGLOBE • Strategy consulting, branding, communication, content

Creating a winning corporatioN


// Jaix

PURAGLOBE transforms used oil into new oil—while helping to reduce CO2 emissions and extend the lifespan of our natural oil resources.

As if that weren’t enough, PURAGLOBE also leads the global CARE FOR CLIMATE initiative to promote sustainability throughout the oil industry and beyond.

BECKER CREATIVE was hired to help build their brand, guide their marketing strategy, and help tell their story (in an industry that doesn’t necessarily welcome anything “new,” let alone transformative).

Along the way, BECKER CREATIVE has all kinds of projects, from collaborating with Smudo and the Four Motors Racing Team, sponsoring a leading motorcycle racing champion and a German basketball team, and of course all the typical stuff like branding oil tanks, designing race car paint schemes, developing product packaging, clothing, and merchandising, and handling year-long magazine advertising campaigns.

Did we mention the pencils and PowerPoint presentations?


// Ina

As a global leader in re-refining, PURAGLOBE promotes sustainability throughout the oil industry and beyond.

BECKER CREATIVE was hired as a long term full-service agency and consulting partner to create the PURAGLOBE corporation, to lead the brand rebuild and to guide the marketing- and communication strategy in an industry that doesn’t necessarily welcome anything “new,” let alone transformative.

 
 
 
 
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//Jaix

TRANSMEDIAL BRANDING

MORE THAN JUST AN AD CAMPAIGN

Beyond advertisements and investor presentations, BECKER CREATIVE helped PURAGLOBE communicate its brand campaigns in all kinds of media, from symposium walls to clothing articles, films, photos, and postcards.

//Ina

Transmedial Branding

Beyond advertisements and investor presentations, BECKER CREATIVE helps PURAGLOBE communicate its brand campaigns in all kinds of media — from symposium walls to clothing articles (advertorials?), events and sponsorships.

 
 
 
 
 
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//JAIX

BRAND IDENTITY & MARKETING

PURAGLOBE SYNTAINICS®

We know the deal: “keep it simple, keep it clean… give the brand its own identity, but it should look like everything else.”

BECKER CREATIVE understands the unique challenges of developing a brand identity—with affinity for the overall corporate identity. And we gladly accepted that challenge in helping PURAGLOBE launch its SYNTAINICS® base oil products (the most advanced, sustainable base oils in the world, which also help to reduce CO2 emissions).

//Ina

Product Development

With affinity for the overall corporate identity, BECKER CREATIVE accepted the challenge in helping PURAGLOBE launch its SYNTAINICS® base oil products, which is the most advanced, sustainable base oil technology in the world, helping to reduce CO2 emissions. The unique brand identity was designed to work for diverse applications.

 
 
 
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//Jaix

KEEPSAKES & COLLECTIBLES

PURAGLOBE was the proud sponsor of the CARE FOR CLIMATE® Racing Team, who were running with SYNTAINICS® racing oil and DCT fluid under the hood as they won the AT Class in the 24-hour endurance race at Nürburgring, Germany in 2017 (and again in 2018).

The victories proved the performance of motor oils and fluids made with SYNTAINICS® sustainable base oils. But they did something more: they marked a milestone in oil technology and sustainability that took decades to achieve.

To commemorate the moment, BECKER CREATIVE designed miniature collectible cars for those who dedicated their time and energy, if not their careers, to making advanced, sustainable base oils possible—and a winning choice in motorsport racing.

BECKER CREATIVE handled all the details, from designing the miniature replicas, to negotiating the licensing, and focusing on all the (very) little details.

//Ina

 
 
 
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Bringing the brand to life

//Jaix

Of course we didn’t just define the corporate identity guidelines. BECKER CREATIVE helped bring the brand to life—in exciting and unexpected ways.

//Ina

Bringing a brand to life is essential for BECKER CREATIVE. We decided to speed up PURAGLOBE SYNTANICS in exciting and unexpected ways.

 
 
 
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//Jaix

PROOF OF PERFORMANCE

PURAGLOBE is the proud sponsor of the CARE FOR CLIMATE® Racing Team, who were running with SYNTAINICS® racing oil and DCT fluid under the hood as they won the AT Class in the 24-hour endurance race at Nürburgring, Germany in 2017, and again in 2018. The victories proved the performance of motor oils and fluids made with SYNTAINICS® sustainable base oils. But they did something more: they marked a milestone in oil technology and sustainability that took decades to achieve.

//Ina

PURAGLOBE is the proud sponsor of the CARE FOR CLIMATE® Racing Team, who were running with SYNTAINICS® racing oil and DCT fluid under the hood as they won the AT Class in the 24-hour endurance race at Nürburgring, Germany in 2017, and again in 2018. The victories proved the performance of motor oils and fluids made with SYNTAINICS® sustainable base oils.

BECKER CREATIVE is consulting the partnership between PURAGLOBE and the arcing Team Four Motors around German Hip Hop Musician Smudo of Die Fantastischen Vier. We consult in strategy and sponsoring questions, design the race car livery and merchandising.

 
 
 
 
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PROOF OF PERFORMANCE II

Sponsoring Penz 13, a leading motorcycle racing champion is another proof of performance for the company sustainable oil. The 2 wheeler around Teamchef Rico Penzkofer drives with the racing oil PURAGLOBE SYNTAINICS.

 
 
 
 
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