Worlds Ralf Becker Worlds Ralf Becker

X-RAY MAGAZINE: Hamburg – City Of The Classics

The other day x-ray magazine ("fashion business intelligence") asked me if I would like to write an article about "Motorkultur in Hamburg". What a question — of course! This is not only a perfect opportunity to present Hamburg amongst the other featured cities Los Angeles and London, but a good way to thank all those people and places who inspire me every day.

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Worlds Ralf Becker Worlds Ralf Becker

Chromjuwelen Motor Öl: About The Background

Due to the tremendous feedback for the package design of our Chromjuwelen Motor Öl, I would like to get one thing straight: It was neither me nor my Chromjuwelen partner Chris who did the design. Ok, I am responsible for squeezing and advancing the idea, but all props regarding the package design go to Donkey. In person: Boris Frommen, Daniel Dondorp and Christian Kandel.

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Worlds Ralf Becker Worlds Ralf Becker

Leaking: Chromjuwelen Motor Oil

I agree — speaking of "leaking" in the context with a motor oil is kinda awkward. But "leaking" refers more to the fact it had to happen sooner or later somebody snaps a shot of our latest Chromjuwelen project and posts it on the interwebs. So it is our own fault. Nobody has forced us to showcase a handful of oil can dummies on our Continental Extreme film premiere. We knew what would happen — as we would do exactly the same. But to be honest: We wanted to know, what would happen. Precisely because we had a lot of automotive yournalists and gearheads on our guest list.

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