Guy Kawasaki: Enchantment

Tenshun—this is offtopic. Sorry for the interruption. It hasn't to do either with cars, nor with Motorkultur. But it has do with media. And this is at least our other passion.

A few weeks ago Guy Kawasaki sent me his latest book: Enchantment. If you are into (internet) media, you'll probably know Guy Kawasaki. Guy is a Silicon Valley venture capitalist and best known for his marketing campaigns in the early days of Apple. We got in contact over Guy's Alltop.com, where we contribute our Chromjuwelen articles.

I am just reading Enchantment, and I think it's a must read for everyone who tries to set up so called "Social Media" campaigns. Btw, I think in the meantime everyone is sick of hearing the expression "Social Media", but unfortunately it describes this Twitter-Facebook-Tumblr community clutter best (for the moment). Especially in Germany. Where still a lot people try to sell "Social Media" concepts to agencies and companies.

Guy is noted for "having brought the concept of evangelism" (Wikipedia). And this is exactly, where are lot of modern campaigns lack. In an automotive industry, where not uncommonly ideas are driven by the (private) interests of marketing decision makers and don't reflect customer needs or product visions.

To keep it short, here's a movie.

Michael Furman: Chromjuwelen

Finally. Our first "Chromjuwelen" entitled book. Michael Furman: "Chromjuwelen - Die schönsten Autos 1946-1960".

264 pages, 180 photos, Delius Klasing Verlag, EUR 49,90. Get it!

Deluxe Restomod: 1973 Dodge Challenger

Yeop. I have done everything right. Absolutely. Check out this restomodded Mopar and you will understand why I am thrilled Style Deluxe/Kustom City is overhauling my Pontiac LeSupra. Why you haven't heard from the LeSupra for a while? Because I simply had to park it to get other things done first. "Other things" like rolling out our agency. But now it is time to bring that project back.

If you are thinking of a german engineered custom project, you should pay Style Deluxe a visit. I know a lot of brilliant engineers, but I don't know too much which are so stylistically confident as those fellas are. My assumption? They won't be an insiders' tip any longer as more people will see their stunning work. 

All photos: Jo Fischer.

Take-Off: Rolex 24 at Daytona 2011

Our plane leaves in a couple of hours. We will pop in at our partners from Continental in Charlotte, whip round the NASCAR Hall of Fame and finally visit the legendary Rolex 24 at Daytona. Here are some more details ...

A.DCF: Muscle Cars 1960-1974

Just in case you have not ordered your Muscle Cars Poster from Amilcar de Carvalho Fernandes yet — do it now! Here are some bigger images.

Btw, I love that sketch of my LeSupra Amilcar just posted on Facebook!

Going Snowboarding with MINI and Burton

MINI — who teamed up with Burton to find the most creative slopestyle- and superpipe rider — invited us to visit their "Creative Use of Space" snowboard event in Laax, Switzerland. MINI . Just hit one of the images to head over to our photo gallery. More details here.

Note to self: Learn snowboarding and DJ-ing ...

formfreu.de: Autostolz

Our friends from formfreu.de just joined our Chromjuwelen-Network with a wonderful new project: autostolz.formfreu.de. "Autostolz" presents old flea market and clear-out photo finds. We knew about their neat little idea for some time now, and we are delighted that they finally brought their idea online. Here you find a little more about Autostolz. 

Oh, btw, you think we forgot an importend blog in our "Chromjuwelen Contributing Blogs" network? Just shoot us an e-mail!