Video, CHROMJUWELEN Ralf Becker Video, CHROMJUWELEN Ralf Becker

From 2006 to Present – All Chromjuwelen Videos (plus a previously unreleased one)

I know I had to do this one day. I kicked it all too long down the road and it has been sitting for too long on my to-do list. But today was the day – I could not stand my unprofessionally way any longer sending people who are interested in our videos and how we act in front of a camera a bunch of loose links via email. 

The problem was not the Sisyphean task to collect all of our Chromjuwelen videos, which are living scattered throughout several video platforms and accounts. To be honest. The reason was much more: Some of our older video are really … er … AWKWARD. I am talking of that kind of videos you rather try to forget. Like this one: "Power Big Meet Västerås 2006". Yeop, that dumpling you can see in the video ... it's me. Sweet.

Anyway. I would like to use this opportunity once again to thank everybody who supported us since the beginning with their time and their video knowledge: Axel Bienert, Tatjana Böcher, Carsten Brix, Tobias Faust, Boris Heimberger, Arthur Heisler, Icke & Er, Kris Karathomas, Dean Malay, Jürgen Pander, Dennis Petermann, P.Y.P. Film, Olli (Redomedia), Christian SuhrSven Wiesner, Jan Wigger, Henning Windelband.

So, taking a deep breathe – here we go, follow this link!

Oh wait. While we are on it. We upped a video which has been previously unreleased – our coverage form the Flashman Rallye 2011. Enjoy!

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Chromjuwelen Électrique: Are Friends Electric?

Not all that long ago we made a self-attempt: we eBay-ed a 1964 Imperial Crown and drove it from Los Angeles to Las Vegas – and back to Los Angeles. As you can imagine, we had a blast.

Not all that long ago we made a self-attempt: we eBay-ed a 1964 Imperial Crown and drove it from Los Angeles to Las Vegas – and back to Los Angeles. As you can imagine, we had a blast.

Now it is time for another self-attempt. But this time we will change to the other extreme: We will travel in a smart fortwo electric drive from Paris to Le Mans (Classic). Yup. Battery-driven.

Of course – we know this electrified fellow isn't made for long distances. Even worse – we know it will not be easy to find enough charging stations. But hey, that exactly is the challenge.

Our aim is to shoot another "Chromjuwelen En Route" video. This is why we are accompanied by our friends faust & heisler. If anybody of us speaks fluent French? Er ... no.

Our first appointments will be with our French soulmates from the Blenheim Gang – since we are in France, we have to learn more about "Français Moteur Culture". And if you do not follow the Blenheim Gang yet – do it now.

Btw, "follow" – stay in contact with us via Twitter, Instagram (Chromjuwelen), Tumblr or the time-waster social network!

(Image borrowed from Mercedes-Fans.de)

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CHROMJUWELEN Ralf Becker CHROMJUWELEN Ralf Becker

Faust & Heisler: Herr Fischer bittet zu Tisch

For more then two years photographer Jo Fischer is touring Germany with his project "Herr Fischer bittet zu Tisch". He invites people to take a seat at his table, arranging characteristic pictures of people within seconds - and with one shot only. Already more than 1.800 guests sat at the always same wooden table in front of plain backcloth.

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It is a major honor for me to have friends like Jo Fischer, Jörg Heikhaus, Arthur Heisler and Tobias Faust. Guys, I am not sure you really know how much your work inspires me. Mr. Heisler, Mr. Faust: Awesome video portrait – can't wait to work a lot more with you. Mr. Fischer: Get yourself some kneepads. 

Please visit their websites as well: jofischer.com, heliumcowboy.com, vimeo.com/faustheisler.

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Alex Diamond: Magazine Drawings

One of my personal long-term objectives was to mix Motorkultur and Art. I had some discussions about giving my Poncho (which is white at the moment) as a canvas to an artist, another thought was to do some kind of Motorkultur-/Chromjuwelen-exhibition with galleries. But you know how it is — those soul projects always take some time. And time is money. Unfortunately.

One of my personal long-term objectives was to mix Motorkultur and Art. I had some discussions about giving my Poncho (which is white at the moment) as a canvas to an artist, another thought was to do some kind of Motorkultur-/Chromjuwelen-exhibition with galleries. But you know how it is — those soul projects always take some time. And time is money. Unfortunately.

Some days ago my favorite art dealer, Heliumcowboy Artspace, contacted me and asked if I could donate some car magazines to one of his artists, Alex Diamond. Alex Diamond is just producing a side kick — he is doing some artsy magazine rip offs (2007-20082012). His work is drawn straight into the magazines with fine ink pens. On-the-road, instant artworks. I have seen some of them, and they are simply gorgeous.

So I gave it a try and donated an old issue of Carl*s Cars (oups – website broken?) which I had twice. Today Alex offered his fist set of drawings on Etsy (just hit one of the images above), which are stunning. It has never been easier to get some unique Motorkultur art.

Luke, we definetely have to talk soon. About a special Fuel Magazine edition. What do you think?

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CHROMJUWELEN, Web Find Ralf Becker CHROMJUWELEN, Web Find Ralf Becker

Note to self: Get a Benzo Rod

I think it is obvious we have tremendous respect for the hot rod spirit. There is a simple reason for that: We are living in Germany. Well, on the one hand Deutschland has all its fingers in every pie regarding all worldwide highest desirable automotive brands – Audi, BMW (MINI, Rolls Royce), Mercedes-Benz, Porsche, Volkswagen (Bugatti, Bentley, Lamborghini) –, but if you think about a unique culture which is driven by passion and individuals … there is none. At least not if you compare it to the American hot rod culture, which started in the late 1930s.

I think it is obvious we have tremendous respect for the hot rod spirit. There is a simple reason for that: We are living in Germany. Well, on the one hand Deutschland has all its fingers in every pie regarding all worldwide highest desirable automotive brands – Audi, BMW (MINI, Rolls Royce), Mercedes-Benz, Porsche, Volkswagen (Bugatti, Bentley, Lamborghini) –, but if you think about a unique culture which is driven by passion and individuals … there is none. At least not if you compare it to the American hot rod culture, which started in the late 1930s.

Maybe we Germans are overall too square to respect people who modify their vehicles by themselves, maybe the creativity which is needed to build a car to one's wishes is not valuated that high. Not to mention the fact that the whole trailer-queen adoring and producing tuner society in Germany gets seriously derided for their work. For a good reason, btw, if you ask me – they should rather prove their competence by building street legal race cars instead of distorted plastic funfair sculptures

Ok. I run off the track. In the early days of Chromjuwelen.com we featured a 1952 Mercedes-Benz W 191 170 Sb, which got rodded by Heiko Sude. At the Race 61 in Finowfurt we ran into Niko Kahn's chopped and channeled Mercedes-Benz W 189 300 d "Adenauer". In the meantime Ingo Recktenwald debuted with his 1939 Mercedes-Benz W 136 170 V. And a few days ago our friends form the excellent Stipistop presented us another Mercedes-Benz 170 S hot rod.

Enough already. I am hooked. I want a Mercedes-Benz hot rod. With a supercharged AMG M113 5.4 L "Hammer" V8. Or – even better – with a 7.3 L V12 SL 73 AMG V12. You think this would is blasphemy? No. It would not. This would be the perfect German Engineered hot rod. 

(Please hit the images for additional information)

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CHROMJUWELEN MOTOR ÖL Ralf Becker CHROMJUWELEN MOTOR ÖL Ralf Becker

Leaking: Chromjuwelen Motor Oil

I agree — speaking of "leaking" in the context with a motor oil is kinda awkward. But "leaking" refers more to the fact it had to happen sooner or later somebody snaps a shot of our latest Chromjuwelen project and posts it on the interwebs. So it is our own fault. Nobody has forced us to showcase a handful of oil can dummies on our Continental Extreme film premiere. We knew what would happen — as we would do exactly the same. But to be honest: We wanted to know, what would happen. Precisely because we had a lot of automotive yournalists and gearheads on our guest list.

Via Kai Petermann (stilsucht.de)

Via Sven Wiesner (beesocial.de)

Via Mark Bourichter (Dederichs Reinecke & Partner)

I agree — speaking of "leaking" in the context with a motor oil is kinda awkward. But "leaking" refers more to the fact it had to happen sooner or later somebody snaps a shot of our latest Chromjuwelen project and posts it on the interwebs. So it is our own fault. Nobody has forced us to showcase a handful of oil can dummies on our Continental Extreme film premiere. We knew what would happen — as we would do exactly the same. But to be honest: We wanted to know, what would happen. Precisely because we had a lot of automotive yournalists and gearheads on our guest list.

Ok, let's let the cat out of the bag. We teamed up with Mathy to design a Chromjuwelen Motor Oil specially made for classic cars. Formulated by Mathé Classic, both oils (15W-40, 20W-50) provide optimal protection against wear and corrosion — especially for vehicles only used occasionally. More to come soon, but maybe this helps to understand my Prototyp Museum post where I mentioned first that we have been fallen in love with Otto Mathé.

The feedback so far is overwhelming. It seems we have touched a nerve.

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Continental Extreme: Chromjuwelen En Route Road Movie

And finally — here it is. Our "Continental Extreme" video. The latest Chromjuwelen En Route road movie starring five German blokes on a Motorkultur-expedition. Intention: To draw an analogy between Las Vegas (SEMA) and Dubai (Motor Show).

Co-starring among others not only our 1964 Imperial Crown, but also family and friends like Klaus Rasch (race-dezert.com), Mike Musto (ridelust.com), Ryan Friedlinghaus (West Coast Customs), Sven Gramm (BRABUS), Bear Garcia (Hooligan Customz), Frederik Faidhi (Select Nano), Sam Badawi (1000 Dunes), David Mitri (1000 Dunes) and Phil McGovern (crankandpiston.com).

Thanks to everyone who joined our film premiere at the EAST Hotel in Hamburg. We had a blast!  

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The Most Amazing Location Ever For A Birthday Celebration

Actually, I should have been at the 82nd International Motor Show in Geneva today. But I could not accompany my partner Chris, so he had to go alone. The reason for not going "Hunting the new A-Class" with Mercedes-Benz was I was invited to a birthhday celebration which I did not want to miss. 

The party was held at the Prototyp Museum Hamburg. Of course — I know the Prototyp Museum Hamburg from different events. But being seated in the middle of the exhibition was simply stunning. My seat was just next to Otto Mathé's "Fetzenflieger", a car I got bond with especially in the last months ...  

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Video, CHROMJUWELEN Ralf Becker Video, CHROMJUWELEN Ralf Becker

Deichkraft: Tri-Axle Two-Stroke Diesel Godzilla

I am not quite sure when I first have had heard of "Deichkraft", but it must be some years ago. A good friend of mine sent me a shaky video of a tri-axle Dimond T 980 N20 truck, which has been converted into a roadster. But it was not only the fact the basis of Deichkraft is a tri-axle truck which is for that reason alone kinda odd — the steampunked hot rod comes with a GM two-stroke diesel.  

From that day on I wanted to meet Carsten Plötner, who is one of the blokes behind that project. Last weekend the moment has finally arrived — we met each other at a birthday celebration. I am sure all others guests were a little unhinged by us, because we chatted the entire time about cars, the narrowmindedness of some German hot rodders and possible Deichkraft destinations.

Carsten, what about bringing your little Chromjuwel to the Race 61 and Rust 'N' Roll? But before you do that I will pop in to have a ride! 

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Clients & Projects, CHROMJUWELEN Ralf Becker Clients & Projects, CHROMJUWELEN Ralf Becker

1964 Imperial Crown: The Eagle Has Landed

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Our 1964 Imperial Crown, which we bought during our "Continental Extreme" trip last year, has meanwhile arrived in Hamburg, Germany. Good to welcome our old fellow, which is one of the main actors in our upcoming "Continental Extreme" video, in our hometown! 

I know: Having something is better than needing something. But with the Imperial I have too many projects in my garage. So — anybody interested in a 1972 Mercedes-Benz 280 SE 3.5 W108 or a 1972 Pontiac "LeSupra" LeMans Project? Just shoot me an email if you are looking for a perfect familiy Chromjuwel or — if you have got the guts — a Pearl Harbour Muscle Car.

BTW — we are on the home stretch with our 70 minutes video (Los Angeles - Las Vegas - Dubai). We will showcase the video next week in Hamburg, so it is time to put on your dancing shoes and celebrate the online roll out with us!

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Monster Beats Solo HD vs. Bowers & Wilkins P5

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I am a huge fan of my Monster Beats Solo HD by Dr. Dre. You might have noticed that already. I love the design, the colors, the thick cables and—of course—the phat sound. Although the quality is really crappy (I had to fix my headband and ear pads with (double-sided) duct tape), I never thought I would ditch 'em. Till that moment Bowers & Wilkins asked me if I would like to give their P5 headphones a shot.

To be honest: The conservative design of the P5 is not my cup of tea. Maybe I am not old enough for Bowers & Wilkins' restrained and classical design. But the quality of their luxury materials is unbelievably high. Ok, as I pull off the cables of my Monster Beats minimum three times a day (when the cable gets caught by door handles, for example), I will see how often I can do that with the P5.

Bowers & Wilkins gave me a pair of their headphones to play with them on my flight to Detroit. So I had enough time to compare them with my Monster Beats. The sound of the P5 is incredible. Once you get "used" to it. To explain it with an example: You probably know what it is like when you switch between snapping photos in a camera program mode and shooting raws. At that moment you shoot your first raws, your images looks pale, kinda washed out and somehow boring. But they are looking natural. No hotted up eye candy.

In comparison with switching your camera settings it is the same when you compare Monster Beats with Bowers & Wilkins P5. At the first moment the P5 may sound too soft. But it will not take long and you will not miss the typical "American" sound of Monster Beats any longer. But you will love the pure sound of Bowers & Wilkins. 

Will I send them back to Bowers & Wilkins? No siree. I will case-mod 'em!

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En Route, Clients & Projects, CHROMJUWELEN Ralf Becker En Route, Clients & Projects, CHROMJUWELEN Ralf Becker

NAIAS 2012: Detroit Out Of Focus

I just had to borrow thess beautiful photos from Dylan Culhane my travelling companion Kai Petermann just posted on his brand-new site "For Love And Glory". They are just gorgeous. Please make sure you do not only pay Dylan Culhane a visit, but also Kai's main site stilsucht.de. Kai is by far one of the best truffle pigs I know out there, and if you want to know what is hot and fresh – just follow him. In this regard, Kai, you make me blush. Thanks for your opening "For Love And Glory"-article!

While Kai has been in Detroit with Ford, I was invited by Mercedes-Benz – as a guest of their tradtional New Year's Reception and to be present at the unveiling of their new generation Mercedes-Benz SL. As soon as my Aperture has navigated me through my pictures, I will post some details. 

Needless to say the SL is a beauty, isn't it?

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Continental Extreme: Chromjuwelen En Route Travelogue

You may still remember our last Chromjuwelen En Route tour called "Continental Extreme". And if you do so, you probably wonder what happened to us and our self-attempt with the 1964 Imperial Crown. And why you have never heard any time later about that project. Here is the simple answer: It took us donkey's years to sight our material. And to understand what happened. In Los Angeles, in Las Vegas, in Dubai.

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You may still remember our last Chromjuwelen En Route tour called "Continental Extreme". And if you do so, you probably wonder what happened to us and our self-attempt with the 1964 Imperial Crown. And why you have never heard any time later about that project. Here is the simple answer: It took us donkey's years to sight our material. And to understand what happened. In Los Angeles, in Las Vegas, in Dubai.

3000 photos and several hard drives filled with video material later we get a breath of an idea: WE HAD A BLAST! We just published our (German) travelogue, including a selection of 332 photos ("Los Angeles, Las Vegas (SEMA 2011)", "Dubai (Dubai Motor Show)"). So is time to get lost. Our Chromjuwelen En Route Road Movie will follow in January. 

At this point we would like to thank once again some guys for their help:

  • Klaus Rasch (race-dezert.com): Thanks for helping us buying and overhauling the Mopar! And thanks for feeling like home every time we are in LA.

  • Mike Musto (mrangryinc.com, ridelust.com): Dude. This has been the fourth time (!) I was trying to ride your #§%#* Winged Warrior. And I failed again. It must be jinxed. But you know what? I will keep on trying. Hell Yeah.

  • Frederik Faidhi (select-nano.ae): If you will ever be in Deutschland ... can you help us polishing our Imperial Crown? Just kidding. Thanks for your open sesame!

  • Phil McGovern (crankandpiston.com): Damn. We have to come back. And not only for the reason we have to do this dune thing with you guys.

Mates – we take a bow.

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En Route, Clients & Projects, CHROMJUWELEN Ralf Becker En Route, Clients & Projects, CHROMJUWELEN Ralf Becker

Mission: Impossible 4 Ghost Protocol, BMW Munich

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"Mission: Impossible 4 – Ghost Protocol (Phantom Protkoll)" just had it's European premiere in Munich, at the BMW Welt. Accompanied by Tom Cruise aka Ethan Hunt, Paula Patton, und Simon Pegg I had the privilege to enjoy massive explosions, fabulous car chases and tons of sci-fi gadgets.

Usually we meet a lot of brand officials at events like these – but it seemed BMW, our host, followed the movie motto "Ghost Protocol" at that evening. Well – if anybody @BMW reads this: Thank you for the invitation!

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CHROMJUWELEN Ralf Becker CHROMJUWELEN Ralf Becker

Jo Fischer: Calendar 2012

We are not the biggest fans of "calendars". But there are always some exceptions. Like this one. This one is a MUST HAVE — regardless of whether you hang it to your wall or use it as a "coffee table calendar". The point is: there will not be a better opportunity to get 13 Jo Fischer photographs for a special rate of EUR 39,-.

When Jo Fischer and Jörg Heikhaus aka Heliumcowboy Artspace asked us to "fuel" Jo's Calendar we did not have to think twice. Jo has shot a ton of breathtaking photos for us — Agnostic Front, VW Berlin, Ken Block, Jesse James, B.J. Baldwin — so it is a matter of honor for us to support him.

Head over to Heliumcowboy Artspace to place your order

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Clients & Projects, CHROMJUWELEN Ralf Becker Clients & Projects, CHROMJUWELEN Ralf Becker

Chromjuwelen Brand Ambassadorship extended by Continental

Holy cow! Our Chromjuwelen Brand Ambassadorship just has been extended for another year by Continental. If you don't fear a German article, follow this link.

We could not be prouder. That's awesome!

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En Route, CHROMJUWELEN Ralf Becker En Route, CHROMJUWELEN Ralf Becker

Busted!

Yeop, we've finally met our soulmates from Crank & Piston in person (... as you can undoubtedly see). They are doing an amazing job — head over to their awesome site an get lost!

* Note to self: Send an invoice to Monster Headphones for product placement ... 

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Clients & Projects, CHROMJUWELEN Ralf Becker Clients & Projects, CHROMJUWELEN Ralf Becker

Chromjuwelen En Route: Los Angeles, Las Vegas, Dubai

The most stupid mistake you ever can make? Buy a typical "needs some TLC" and "runs and drives" car and hope it will take you from A to B. Ha – we just did that. Deliberately. In our case A is Los Angeles, B stands for Las Vegas. And the car is a 1964 Chrysler Imperial Crown. Mopar or no car.

We are in preparation for take-off. Our mission is to shoot another Chromjuwelen Road Movie. Destinations: Los Angeles (October 31 till November 2), Las Vegas (SEMA Show; November 3-6), Dubai (Dubai Motor Show; November 7-12). Motto: Continental Extreme.

If you are interested how far the Imp' will take us – or if wanna join us – just hook up on our Instagram, Tumblr or Twitter. Btw, we are still looking for car culture stories in Dubai (underground, drift, off-road). Unfortunately our contact to Dubai is broken down. If you have got a tip, just shoot us an email!

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En Route Ralf Becker En Route Ralf Becker

Oldtimer-Tankstelle Brandshof

Hamburg's hottest place in town: Oldtimer-Tankstelle Brandshof. Just hit one of the images for more photos.

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Clients & Projects, CHROMJUWELEN Ralf Becker Clients & Projects, CHROMJUWELEN Ralf Becker

Continental and Chromjuwelen at the IBM Social Business JamCamp

I just had the honor of being one of the keynote speakers at the IBM Sociel Business JamCamp. Yep — IBM. My job: presenting our Continental Brand Ambassadorship, which we hold since over a year. And explaining how we use "Social Media". 

It was very interesting. We are used to present our work to potential partners, but this was our first time we showcased our work in a completely differnt "social" context. Just in case you are interested — here are my (German) slides.

Oh, btw, thanks for the picture, Nicole!

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