"Rubber for Running“, which is the first out of four case studies RBC is producing for Continental, comprises 11 pages, includes numerous facts, images, and interviews with managers involved in the cooperation between Continental and adidas, as well as quotations from various professional marathon runners, who are real winners at the end of the day.
The Continental case study showcases the technology cooperation with adidas and can be downloaded here.
Andrew, Michael — we feel more than honored to see Chromjuwelen Motor Öl featured on The Lowly Gentlemen and StanceWorks! Now it is up to us to get our classic oil shipped in an orderable amount to the US.
If you are intersted in Mercedes-Benz design, you'll love "Mercedes-Benz DESIGN Exterieur". Of course — the new S-Class is the focus. But in another large chapter the book's authors devote themselves to the history of Mercedes-Benz design.
Btw, the illustrated book published on the occasion of the world premiere of the new S-Class is recipient of the coveted red dot award: communication design 2013. The illustrated book is available in the Mercedes-Benz Museum Shop or from ISS DEBEOS STUDIOS (German and English; EUR 98,– (plus shipping charges)).
Congratulation, Mercedes-Benz — and many thanks for sending over the book!
"Hamburg, May 15, 2013. This evening, the new flagship for luxurious motoring landed in Hamburg on board an Airbus A300-600 DHL cargo plane. Mercedes-Benz had the new S-Class flown in exclusively from its birthplace in Stuttgart for its world premiere at Airbus in Finkenwerder.
At the delivery centre for the Airbus A380, the world's largest passenger aircraft and a benchmark in travel comfort, Mercedes-Benz unveiled its new luxury saloon in front of around 750 international guests from the worlds of politics, industry and media. Flanked by the 20 current Mercedes-Benz models and musically accompanied by the Hamburg Symphony Orchestra, the new top-of-the-line model from Stuttgart rolled across the tarmac as part of a spectacular show.
In a dazzling display, it took up its position at the head of the Mercedes-Benz family and drove onto the stage with its first passenger, the global superstar Alicia Keys."
Even after a couple of days, it's hard to find the right words. Although I am personally not a fan of high tech stuffed cars, the new S-Class with it's three engineering priorities "Intelligent Drive", "Efficient Technology" and "Essence of Luxury", extends the boundaries of technology on many levels.
Not to mention the fact Mercedes-Benz threw a mind-blowing party. Five German star-rated chefs specialising in different culinary styles each cooked their own dish, Alicia Keys had come specially to Hamburg just a few days ahead of the start of her European tour. And with 19 musicians under conductor Prof. Johannes Schild, the Hamburg Symphony Orchestra played various pieces that had been specially composed for the world premiere of the S-Class by the internationally successful film composer Marius Ruhland.
It has been long overdue that we compile a video of all our brand ambassador media work that we did for Continental. From our early (awkward) beginnings 'til now. So, here it is. Enjoy.
In this context I would like to send out a big thank-you to all the people who made this happen (in alphabetical order): Carsten Brix (cinematographer), Dean Malay (deluma productions), Dennis Petermann (autobild.tv), Christian Suhr (Filmfreunde) and Jan Wigger (cinematographer). And of course to Kai Rühling (Continental) — who wasn't afraid to handle our neurosis. Props go as well to JC Chaix, my personal "Principal Word Basher" aka "Ralf's Crazy Shit Dept.". Dude, you know what I am talking about.
In this context I would like to add two more videos: A short version of "Continental Extreme" and a Chinese bootleg of our "Chromjuwelen Road Movie". The first one was compiled because the full version of Continental Extreme may be way to long to catch the message, the second one was done by our Chinese colleagues of Continental.
If if you like our videos — follow our brand-new (re-activated) YouTube-Channel!
What an experience. A few days ago we had our Chromjuwelen Motor Öl debut at the famous Techno Classica, the legendary "Klassik Weltmesse" in Essen. And it was AWESOME.
Our big THANK YOU! goes to our friends Michael Schade and Wolfgang Prostka from OETTINGER Sportwagen, with whom we teamed up for our booth. And to Ulla & Mathias Jahn of "FUNC. functional furniture etc" — for sending us their unbelievable furniture. And — of course — to all our friends who visited us.
We had a very entertaining week. But the best thing ever were the confused faces of all those, who thought Chromjuwelen Motor Öl is just another marketing fake.
No. Chromjuwelen Motor Öl is not just another internet hipster gimmick. It's just the best custom tailored motor oil you can get for your classic engine. For all details visit chromjuwelen-oil.com. To order your set (15W-40, 20W-50), pay mathy.de a visit. And if you are a reseller — drop us a line!