Branding & Communication, CHROMJUWELEN Ralf Becker Branding & Communication, CHROMJUWELEN Ralf Becker

SEO, SMO and Motorkultur. Err ... what?

As I mentioned before, I've just fallen in love with Tumblr. I know—under SEO (Search Engine Optimization) aspects it isn't really clever to share your stuff on several platforms. But as we all just learned: SEO isn't everything, in lieu thereof SMO (Social Media Optimization) becomes more and more important. Especially if you deal with a special interest topic like car passion.

Imho SMO is CRUCIAL if you want to reach the right people. To speak from my own experience: I follow a lot of "trust agents". Which means: I read their blogs and follow their Twitter. In short: Really awesome and inspiring stuff isn't brought to me by search engines. And as my partner Chris philosophizes: "It can't be the interest of search engines that everyone out there is writing/producing search engine "correct". It must be more in everyone's interest that search engines digg really inspiring stuff—which is seldom SEO correctly produced. Or—btw—don't you ever have had that creeping feeling that you only find stuff via search engines which is produced by companies with big SEO budgets? Well, I do. Every day.

Any way. Buzzword bingo switched off. I just changed the template on my Tumblr, and with that new (free!) layout comes a tiny archive button. This function was new to me, but what I found behind that link really blew my mind. It's a thumbnail mosaic of my tumblered articles. Ok, the pages takes a moment to get loaded, but it's a nice little feature which I would love to have on my other—really content heavy—site(s) as well. It just gives you an intutive approach to content, which I actually miss on several sites. Especially when I am en tour with my iPad, where a "nornal" hypertext navigation hits the wall.

Maybe this doesn't impress you, but it exactly matches with some thoughts about an all-embracing Chromjuwelen.com weight-loss program. Also it solves another problem: Thumbnails are language independent, so you don't have to read my German School English any longer ...

Weiterlesen
En Route, Photography, CHROMJUWELEN Ralf Becker En Route, Photography, CHROMJUWELEN Ralf Becker

Bottrop Kustom Kulture Show 2010: Pictures

Just in case somebody is interested in pictures. I just uploaded a Bottrop Kustom Kulture 2010 set to Flickr. An article will follow. This year the legendary Kustom Kulture Show in Bottrop, which is Europe's biggest Hot Rod and Custom Car meeting, teamed up with with DicE magazine and presented—for the first time—a separated bike area.

Just move over to Flickr to see more than these shabby cell phone pictures!

Weiterlesen
En Route, Family & Friends, CHROMJUWELEN Ralf Becker En Route, Family & Friends, CHROMJUWELEN Ralf Becker

KLE's Passat Pirat

IMG_2458.JPG

One of the reasons, why I started Chromjuwelen.com five years ago, was to show unusual cars and the people behind them. One of them, who doesn't give a rip about what others say, is KLE. KLE has a preference for oddball German cars, especially the stuffy Volkswagen Passat. Today I had the pleasue to meet up with KLE—who paid Hamburg a visit—and his latest creation, the "Pirat". Though I don't like every detail on KLE's cars, I think his jalopies are some kind of lowbrow art cars.

Please make sure you visit KLE's blog, he keeps a very painstakingly record about every modification. Btw, the other car—a badly modified Ford Granada—belongs to Helge Thomsen.

Weiterlesen
CHROMJUWELEN Ralf Becker CHROMJUWELEN Ralf Becker

1955 "Gauloises" Citroën 2CV

The presentation of this tasty luxury Snail is long overdue. When Björn Gerdes (Imagency Hamburg) got in touch with me early summer 2009, he was searching for a Citroën 2CV to carry on the legendary tradition in building special Gauloises 2CV. The car should combine both: French nonchalance and latest entertainment electronics.

The presentation of this tasty luxury Snail is long overdue. When Björn Gerdes (Imagency Hamburg) got in touch with me early summer 2009, he was searching for a Citroën 2CV to carry on the legendary tradition in building special Gauloises 2CV. The car should combine both: French nonchalance and latest entertainment electronics.

Fortunately we could help Björn. Or to be precise: Oliver Kaps, Style Deluxe Hamburg, was able to help him. Oliver not only found this beautiful 1955 Citroën 2CV, but also did the customizing. The upholstery has been done by Peter Theobold. Well, with it's new dress this simple daily transport car—which was a revolution in the segment of small cars—isn't any longer able to enter a Concours d'Elegance, but it is much more laid-back instead.

For more photos just hit one of the images.

Weiterlesen

1973 Ford Falcon XB GT Coupe. Mad Max movie correct.

Yes, you're right. It's a 1973 Ford Falcon XB GT Coupe. And yes, it'll gonna be Mad Max movie correct, when it'll hit the road. Ladies and Gentleman, it's my great pleasure to introduce the magician behind this awesome project: Helge Thomsen! And—btw—it's a movie correct "Jim Goose" Kawasaki Z1000 as well. Of course.

(Just click one of the images above to see more details.)

Weiterlesen
LeSupra, CHROMJUWELEN Ralf Becker LeSupra, CHROMJUWELEN Ralf Becker

LeSupra Deluxe

Some images I have just stolen from Jo Fischer. They show the friggin' unbelievable "Cremer" (metal god and welding wizard), and Oliver Kaps (Style Deluxe) working on my Poncho. If you are interested in what they are really doing - beside trying to look authentic and greasy - check this out. It's stunning!

31662_1443101123177_1402567790_31250615_7745517_n.jpg
31662_1443101083176_1402567790_31250614_4498684_n.jpg
31662_1443101163178_1402567790_31250616_6400717_n.jpg

Some images I have just stolen from Jo Fischer. They show the friggin' unbelievable "Cremer" (metal god and welding wizard), and Oliver Kaps (Style Deluxe) working on my Poncho. If you are interested in what they are really doing - beside trying to look authentic and greasy - check this out. It's stunning!

Weiterlesen