Chromjuwelen Motor Öl: About The Background
Due to the tremendous feedback for the package design of our Chromjuwelen Motor Öl, I would like to get one thing straight: It was neither me nor my Chromjuwelen partner Chris who did the design. Ok, I am responsible for squeezing and advancing the idea, but all props regarding the package design go to Donkey. In person: Boris Frommen, Daniel Dondorp and Christian Kandel.
Chromjuwelen Électrique: Are Friends Electric?
Not all that long ago we made a self-attempt: we eBay-ed a 1964 Imperial Crown and drove it from Los Angeles to Las Vegas – and back to Los Angeles. As you can imagine, we had a blast.
Faust & Heisler: Herr Fischer bittet zu Tisch
For more then two years photographer Jo Fischer is touring Germany with his project "Herr Fischer bittet zu Tisch". He invites people to take a seat at his table, arranging characteristic pictures of people within seconds - and with one shot only. Already more than 1.800 guests sat at the always same wooden table in front of plain backcloth.
Alex Diamond: Magazine Drawings
One of my personal long-term objectives was to mix Motorkultur and Art. I had some discussions about giving my Poncho (which is white at the moment) as a canvas to an artist, another thought was to do some kind of Motorkultur-/Chromjuwelen-exhibition with galleries. But you know how it is — those soul projects always take some time. And time is money. Unfortunately.
Leaking: Chromjuwelen Motor Oil
I agree — speaking of "leaking" in the context with a motor oil is kinda awkward. But "leaking" refers more to the fact it had to happen sooner or later somebody snaps a shot of our latest Chromjuwelen project and posts it on the interwebs. So it is our own fault. Nobody has forced us to showcase a handful of oil can dummies on our Continental Extreme film premiere. We knew what would happen — as we would do exactly the same. But to be honest: We wanted to know, what would happen. Precisely because we had a lot of automotive yournalists and gearheads on our guest list.
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