Chromjuwelen En Route: Continental Tire Challenge, Rolex 24 at Daytona
"Fascinting Daytona Beach"
"Continental Tire Sports Car Challenge: Lyonel Kent"
"Rolex 24 at Daytona: (Patrick) Dempsey Racing"
Finally—our Grand-Am/Daytona Beach videos which we shot in the course of our Brand Ambassadorship for Continental are ready. Sorry fellas—German only. Props to Dean Malay (Producer), Jan Wigger (Camera) and Christian Tomes (Editing).
Appearance in alphabetical order:
Greg Cates (Team Manager), Dempsey Racing
Patrick Dempsey (Team Principal, Driver Rolex 24 at Daytona), Dempsey Racing
Charles Espenlaub (Driver Rolex 24 at Daytona), Dempsey Racing
Joe Foster (Team Principal, Driver Rolex 24 at Daytona), Dempsey Racing
Andy Green (Andy Green is the current holder of the World Land speed record, and the first person to break the sound barrier on land)
Lyonel and Danielle Kent (Driver Continental Tire Sports Car Challenge)
Buz McKim, NASCAR Hall of Fame
Tom Long (Driver Rolex 24 at Daytona), Dempsey Racing
Matthias Schönberg, Continental Tire The Americas
C. J. Wilson, Major League Baseball starting pitcher for the Texas Rangers
Make sure you visit Chromjuwelen.com for the full article and photo galleries!
Sneak Preview: NASCAR Hall of Fame
On our way to the Continental Tire Challenge and Rolex 24 at Daytona (GRAND-AM) we stopped at the NASCAR Hall of Fame in Charlotte to meet Buz McKim. Buz gives us a brief overview on the NASCAR history. For a "NASCAR Hall of Fame"-gallery hit on of the images above. Or just use this link.
This is a sneak preview—we will publish a full coverage of our latest trip soon.
Guy Kawasaki: Enchantment
Tenshun—this is offtopic. Sorry for the interruption. It hasn't to do either with cars, nor with Motorkultur. But it has do with media. And this is at least our other passion.
A few weeks ago Guy Kawasaki sent me his latest book: Enchantment. If you are into (internet) media, you'll probably know Guy Kawasaki. Guy is a Silicon Valley venture capitalist and best known for his marketing campaigns in the early days of Apple. We got in contact over Guy's Alltop.com, where we contribute our Chromjuwelen articles.
I am just reading Enchantment, and I think it's a must read for everyone who tries to set up so called "Social Media" campaigns. Btw, I think in the meantime everyone is sick of hearing the expression "Social Media", but unfortunately it describes this Twitter-Facebook-Tumblr community clutter best (for the moment). Especially in Germany. Where still a lot people try to sell "Social Media" concepts to agencies and companies.
Guy is noted for "having brought the concept of evangelism" (Wikipedia). And this is exactly, where are lot of modern campaigns lack. In an automotive industry, where not uncommonly ideas are driven by the (private) interests of marketing decision makers and don't reflect customer needs or product visions.
To keep it short, here's a movie.
Michael Furman: Chromjuwelen
Finally. Our first "Chromjuwelen" entitled book. Michael Furman: "Chromjuwelen - Die schönsten Autos 1946-1960".
264 pages, 180 photos, Delius Klasing Verlag, EUR 49,90. Get it!
Take-Off: Rolex 24 at Daytona 2011
Our plane leaves in a couple of hours. We will pop in at our partners from Continental in Charlotte, whip round the NASCAR Hall of Fame and finally visit the legendary Rolex 24 at Daytona. Here are some more details ...
Going Snowboarding with MINI and Burton
MINI — who teamed up with Burton to find the most creative slopestyle- and superpipe rider — invited us to visit their "Creative Use of Space" snowboard event in Laax, Switzerland. MINI . Just hit one of the images to head over to our photo gallery. More details here.
Note to self: Learn snowboarding and DJ-ing ...
OPTIMA Ultimate Street Car Invitational
Brent Jarvis, 1965 Chevrolet Corvette
1972 Chevy Nova
Tom Ciancitto, 1937 Ford Pick-Up
1961 Mercedes-Benz 190 SL Twin Turbo V12 ("Mercedes-Bent")
Chevrolet Camaro
During our trip to SEMA 2010 with Continental we had the honour to visit Cam Douglass' "OPTIMA Ultimate Street Car Invitational" (OUSCI) in Pahramp, NV. Impressive, seeing all that "Über-Autos" in real life.
Head over to Chromjuwelen.com for our photo essay (115 photos).