New York Times: Chromjuwelen Interview
It's happening. We are getting famous. Tamara Warren just published an article for the New York Times about American Muscles in Germany: "In Germany, a Growing Flirtation With Classic American Muscle".
Tamara, it has been a pleasure working with you! And we are glad we could bring you together with some members of our Chromjuwelen family: Helge Thomsen, Oliver Kaps and Dirk Behlau.
Oh, here is an easteregg: Hit the image to watch some wacky Chromjuwelen Mopar Muscle videos from 2006 ...
Chromjuwelen Road Movie: 44 minutes and 44 seconds
Ever since we are doing Chromjuwelen.com, we are dreaming of "Chromjuwelen Road Movies". To capture outtakes, "behind the scene" material and shaky cell phone videos. Here it is—our first movie. Enjoy!
Please check out Chromjuwelen.com for more details.
Chromjuwelen En Route: Continental Tire Challenge, Rolex 24 at Daytona
"Fascinting Daytona Beach"
"Continental Tire Sports Car Challenge: Lyonel Kent"
"Rolex 24 at Daytona: (Patrick) Dempsey Racing"
Finally—our Grand-Am/Daytona Beach videos which we shot in the course of our Brand Ambassadorship for Continental are ready. Sorry fellas—German only. Props to Dean Malay (Producer), Jan Wigger (Camera) and Christian Tomes (Editing).
Appearance in alphabetical order:
Greg Cates (Team Manager), Dempsey Racing
Patrick Dempsey (Team Principal, Driver Rolex 24 at Daytona), Dempsey Racing
Charles Espenlaub (Driver Rolex 24 at Daytona), Dempsey Racing
Joe Foster (Team Principal, Driver Rolex 24 at Daytona), Dempsey Racing
Andy Green (Andy Green is the current holder of the World Land speed record, and the first person to break the sound barrier on land)
Lyonel and Danielle Kent (Driver Continental Tire Sports Car Challenge)
Buz McKim, NASCAR Hall of Fame
Tom Long (Driver Rolex 24 at Daytona), Dempsey Racing
Matthias Schönberg, Continental Tire The Americas
C. J. Wilson, Major League Baseball starting pitcher for the Texas Rangers
Make sure you visit Chromjuwelen.com for the full article and photo galleries!
Sneak Preview: NASCAR Hall of Fame
On our way to the Continental Tire Challenge and Rolex 24 at Daytona (GRAND-AM) we stopped at the NASCAR Hall of Fame in Charlotte to meet Buz McKim. Buz gives us a brief overview on the NASCAR history. For a "NASCAR Hall of Fame"-gallery hit on of the images above. Or just use this link.
This is a sneak preview—we will publish a full coverage of our latest trip soon.
Guy Kawasaki: Enchantment
Tenshun—this is offtopic. Sorry for the interruption. It hasn't to do either with cars, nor with Motorkultur. But it has do with media. And this is at least our other passion.
A few weeks ago Guy Kawasaki sent me his latest book: Enchantment. If you are into (internet) media, you'll probably know Guy Kawasaki. Guy is a Silicon Valley venture capitalist and best known for his marketing campaigns in the early days of Apple. We got in contact over Guy's Alltop.com, where we contribute our Chromjuwelen articles.
I am just reading Enchantment, and I think it's a must read for everyone who tries to set up so called "Social Media" campaigns. Btw, I think in the meantime everyone is sick of hearing the expression "Social Media", but unfortunately it describes this Twitter-Facebook-Tumblr community clutter best (for the moment). Especially in Germany. Where still a lot people try to sell "Social Media" concepts to agencies and companies.
Guy is noted for "having brought the concept of evangelism" (Wikipedia). And this is exactly, where are lot of modern campaigns lack. In an automotive industry, where not uncommonly ideas are driven by the (private) interests of marketing decision makers and don't reflect customer needs or product visions.
To keep it short, here's a movie.
Michael Furman: Chromjuwelen
Finally. Our first "Chromjuwelen" entitled book. Michael Furman: "Chromjuwelen - Die schönsten Autos 1946-1960".
264 pages, 180 photos, Delius Klasing Verlag, EUR 49,90. Get it!
Take-Off: Rolex 24 at Daytona 2011
Our plane leaves in a couple of hours. We will pop in at our partners from Continental in Charlotte, whip round the NASCAR Hall of Fame and finally visit the legendary Rolex 24 at Daytona. Here are some more details ...