Mercedes-Benz & Friends, Berlin Tempelhof

Prior to their huge "Mercedes-Benz & Friends" event in Berlin Tempelhof we had the privilege of discussing with Mercedes-Benz what it takes to be a "cool" (Young Classics) brand. The meeting took place in a small circle in their stunning Berlin Gallery. As we usually travel long distancies in our 1970 Mercedes-Benz W 109 we might be a little prejudiced regarding that question ...

Just hit one of the images above to visit our "Mercedes-Benz & Friends" gallery.

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Mercedes-Benz Brand Workshop

A couple of days ago, we were invited by Mercedes-Benz for a "brand workshop". We had a fabulous guided tour through the stunning Mercedes-Benz Museum, visited the design department and test drove a lot of cars. Just follow this link for more pictures.

The first car we tested — voluntarily — was the Smart Electric Drive. We had a lot of discussions regarding this car recently, so it was a good opportunity to form our own opinion. Um ... well ... interesting. But to be honest: most fun we had with the Mercedes-Benz SLS AMG. I think we can't hide our origin. The Mercedes-Benz SLS AMG is a wonderful beast.

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Clients & Projects, CHROMJUWELEN Ralf Becker Clients & Projects, CHROMJUWELEN Ralf Becker

Need for Speed Euro Spokesmodel Search

I am proud to announce Electronic Arts (EA) teamed up with Chromjuwelen.com in search of the "2012 Need for Speed Spokesmodel". Our job is to help EA/NFS finding the right two ladies for the "German language sprachraum" (D-A-CH). Tuff!

What a NFS girl should be like? Well – this is how our colleagues from Speedhunters.com summarize it best: "boundless energy, an outgoing personality, a sexy, edgy style fused with a passion for cars and gaming."

A little more (borrowed from Speedhunters as well):

The winners will act as Need for Speed ambassadors at events throughout 2012 including representing Need for Speed products at high profile gaming events across Europe and our Team Need for Speed racing team in the prestigious FIA GT3 European Championship and Drift program.

Model searches and competitions are being conducted in five territories: France, Germany, Norway, Russia and the United Kingdom. Two finalists will be selected from each territory with the final two winners from the European Spokesmodel Search Competition being announced in November in conjunction with the release of Need for Speed The Run. All contestants must be 18+.

Two winners will be announced in November and awarded a contract worth EUR 10.000,- each.

As UK, France, Norway and Russia have very charming ladies as well, it won't be a piece of cake. So help us and spread the word!

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Techno Classica Essen 2011

1972 General Tire International Harvester Scout II

Needs some tlc. Opel Rekord Limousine

1955 Flajole Forerunner

"I cruised the Reeperbahn" - Peter "Monsti" Theobold (Fusseltuning)

1928 Opel Raketen-Motorrad

Mercedes: Bertha's Benz (Motorwagen)

Bitter SC

Quote: "If the raver's dream is the Loveparade, the petrol head's dream is the Techno Classica."

Word. We just have brought our 1972 General Tire International Harveseter Scout II to the booth of our colleagues from Street Magazine and took some pictures. Hit one of the images above to see them all

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Clients & Projects, CHROMJUWELEN Ralf Becker Clients & Projects, CHROMJUWELEN Ralf Becker

General Tire Ad

Wow. It still works. We just found out we are still able to work for dead tree media. Although we hang on the interwebs 24/7.

This is our latest ad we did for General Tire Germany. The ad—photo taken by Dirk "Pixeleye" Behlau during our trip to the General Tire Mint 400 2010—will be published in the german Street Magazine. It promotes our 1972 General Tire International Harvester Scout II as well, which we will bring to the Baja 300 Powerdays. Meet us there!

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Clients & Projects, CHROMJUWELEN Ralf Becker Clients & Projects, CHROMJUWELEN Ralf Becker

New York Times: Chromjuwelen Interview

It's happening. We are getting famous. Tamara Warren just published an article for the New York Times about American Muscles in Germany: "In Germany, a Growing Flirtation With Classic American Muscle". 

Tamara, it has been a pleasure working with you! And we are glad we could bring you together with some members of our Chromjuwelen family: Helge Thomsen, Oliver Kaps and Dirk Behlau.

Oh, here is an easteregg: Hit the image to watch some wacky Chromjuwelen Mopar Muscle videos from 2006 ...

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Chromjuwelen Road Movie: 44 minutes and 44 seconds

Ever since we are doing Chromjuwelen.com, we are dreaming of "Chromjuwelen Road Movies". To capture outtakes, "behind the scene" material and shaky cell phone videos. Here it is—our first movie. Enjoy!

Please check out Chromjuwelen.com for more details.

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