Google+

A few days ago Google rolled out "Google+" and we are honored to be part of it. At the moment it is still a kind of closed beta. "Kind of" because sometimes it seems to be possible to invite other people, but most of the time it fails. 

Due to our concerns for Facebook we are thrilled what this will do to the whole "Social Media" circus. Will it be a game changer? Or a geeky non-starter? It seems Ford (FoMoCo, Ford Europe) tries to find an answer as well.

Be that as it may — our first steps on Google+ feel very good. The whole interface (web/mobile) is excellent designed and fun to use. If you are on Google+ — let's get in touch! 

Rain ... er ... Race 61

Although we got warned in the forefront that it would pouring rain, we hit the road to Finowfurt in our 1972 General Tire International Harvester Scout II. Usually we came back with heavy sunburns from the Roadrunner's Race 61 – not so this year. What a bummer.

We snapped some photos with our cellphones. For some more photos just click on one of the images – or follow this link.

Oh. It's me.

Tobi Faust and Arthur Heisler (Faust & Heisler) just released a video portrait of me. And my work. And Chromjuwelen.com. Which makes me self-conscious. To be honest.

The video was shot during the "Street Mag Show Hamburg" and presents some people of our Chromjuwelen Family. Including Helge Thomsen (Motoraver, 1973 "Mad Max" Ford Falcon XB GT), Kris "Kick 'n' Rush" Karathomas (1958 Chevy), Niels-Peter Jensen (Cheezy Rider), Oliver Kaps (Style Deluxe). And — of course — our 1972 "General Tire" International Harvester Scout II.

Enjoy.

Social media is not "cool." MAKING MONEY IS COOL.

If you are making your money in the publishing-/marketing- or agency business, you've got to have an idea regarding "Social Media". There's no getting round it, Social Media is the big hype these days. And as there are no instruction manuals how to use Social Media, it is just a big trial and error. So do we, by the way. I post regularly about our defeats and successes.

Today I came across an article from Peter Shankman (Business Insider), which is perfect for all of those, who are just thinking about hiring a so called "Social Media Expert". Read it. And think again.

My favorite quotes (except the borrowed statement which I used as headline):

[...] Being an expert in social media is like being an expert at taking the bread out of the refrigerator. [...]

[...] Social media is just another facet of marketing and customer service. Say it with me. Repeat it until you know it by heart. Bind it as a sign upon your hands and upon thy gates. Social media, by itself, will not help you. [...]

[...] "It’s not about building a website anymore! It’s so much cooler! It’s about Facebook, and fans, and followers, and engagement, and influence, and…" Will you please shut up before you make me vomit on your shoes? [...]

Sure, some statements in Peter Shankman's article may sound radical. But there's some truth in it.

Beautiful Beast

During our Chromjuwelen En Route video shoot last weekend — see sneak previews above — I had the opportunity to race my Nippon Pontiac for a few meters. Damn, that Poncho kicks *ss. Maybe this is due to the fact the "Kustom City family" worked a little on the setup of my 7M-GTE? 

At the moment the LeSupra waits to get customized at Style Deluxe Hamburg, but I must admit I start loving the Millenium Falcon "Piece of Junk" style ... 

Auto Buch: I love 'em

"Auto Buch" – A Rat Fink is catching flies with his tongue while he is doing a wheelie

Concept cars

"Renn Autos" – Plymouth Superbird aka King (Cars)

Three Window Coupé Hot Rod

Wheelstander Burnout with flames

Yesterday my eldest son (7) presented me his second "Auto Buch". I guess this is what your offspring is sketching when they have to grow up with a car nerd among a ton of car literature and hot rod movies.

Of course. I am hefty proud. And I think I've done everything right.

E Bodies

If you ever wanted to know what a Mopar E-Body (Plymouth Barracuda/'Cuda, Dodge Challgenger) would look like as a beam axle gasser, as a bōsōzoku-ride or even as a lowrider—just visit Aaron Beck's E-Bodies blog. He presents tons of great photochopped E-Bodies.

Via Motoraver.