Chromjuwelen Motor Öl Debut At Techno Classica Essen

What an experience. A few days ago we had our Chromjuwelen Motor Öl debut at the famous Techno Classica, the legendary "Klassik Weltmesse" in Essen. And it was AWESOME.

Our big THANK YOU! goes to our friends Michael Schade and Wolfgang Prostka from OETTINGER Sportwagen, with whom we teamed up for our booth. And to Ulla & Mathias Jahn of "FUNC. functional furniture etc" — for sending us their unbelievable furniture. And — of course — to all our friends who visited us.

We had a very entertaining week. But the best thing ever were the confused faces of all those, who thought Chromjuwelen Motor Öl is just another marketing fake.

No. Chromjuwelen Motor Öl is not just another internet hipster gimmick. It's just the best custom tailored motor oil you can get for your classic engine. For all details visit chromjuwelen-oil.com. To order your set (15W-40, 20W-50), pay mathy.de a visit. And if you are a reseller — drop us a line!

Magnus Walker, Höing Sportmotoren & Chromjuwelen Motor Öl

Blushing — thank you very much Carlos Fernandez Laser!

Magnus Walker, Höing Sportmotoren & Chromjuwelen Motor Öl via Conleys.

Style Deluxe: Bell Rock Rod

When Oliver Kaps told me the first time that he'll build a stretched Hot Rod, I was like: W-T-F. And I suppose everybody thought "W-T-F" as well. Beside Olli himself. He was always sure it would look awesome. Now, as the rod is finished, I know I was wrong. The car is a beauty. Although it has been stretched.

Mr. Kaps picked up a 1931 Chevrolet as a basis. And if you are familiar with the German TÜV, you'll know what it means to get such a monstrum street legal. Ok, it wasn't easy all the time, but Olli accomplished it. Chapeau!

The Bell Rock Rod was built for the Bell Rock Hotel (Rust Europar Park). You'll find a lot of details on Olli's site — just follow this link.

(Photos: Carlos Fernandez Laser)

Chromjuwelen Motor Öl X Oldieklinik Bruckner (Austria)

It's official — we just teamed up with our first partner in Austria: Bruckner's Oldieklinik. For us it's a major honour, especially as Otto Mathé, the builder of the famous Porsche-based "Fetzenflieger"and the racing legend who developed the additive (Mathé® Classic), came from Innsbruck, Austria. 

Sorta homecoming.

Chromjuwelen Motor Öl: Top Gear Magazine, Petrolicious

I love my inbox (not). I just rediscovered this photo Clemens Gleich (mojomag.de) sent me — over a month ago. The reason why I turned my back to my inbox (and overlooked this Top Gear Magazine photo) is we shut ourselves away to build a brandnew Chromjuwelen Motor Öl website, which you might have seen already. If not — shazam, HERE IT IS. 

You can't make an omelette without breaking eggs. Ok, and while we're on it, I forgot to say thank you to Wrenchmonkees as well. Darn, I am an idiot ... 

Well, with this one I will be much faster: our soulmates from Petrolicious just presented our tailor mad engine oil to their audience — thank you very much, Barmak!

Mercedes-Benz: Die G-Klasse von 1979 bis heute

Darn it! Now I am hooked. And want a Mercedes-Benz G-Class. Especially as I sold my Mercedes-Benz W 108 in 2012.

Anyway — Thank you very much for sending me "Legendewagen — Die G-Klasse von 1979 bis heute", Mercedes-Benz!

Google+ Communities

"Google+ Communities" is the new kid on the block. And although a lot of people think Google+ is dead, we think it's worth a try. As of shortly Google's tools felt clunky and geeky, but in the meantime that has changed. The web-interface is smart, and the new mobile app is a killer. No more fiddling with different apps, just one intuitive and snappy client.

Beside from that the quality of communications quality on G+ is very high. Which is perfect for our intention, as we aren't interested in just another blinged and artistically-filtered food porn flash in the pan. Our intention is much more to create cultural (Think: Motorkultur!), long-tailed storytelling.

You wanna join the party? Follow this link!