Ralf Becker Ralf Becker

Ford: Automotive Zeitgeist Studie 2.0

„Ford: Automotive Zeitgeist Studie 2.0“ eine perfekte Karte, um die Klippen des Paradigmenwechsels in der Autoindustrie zu umschiffen.

Richtig interpretiert, ist die Studie (Download) „Ford: Automotive Zeitgeist Studie 2.0“ eine perfekte Karte, um die Klippen des Paradigmenwechsels in der Autoindustrie zu umschiffen.

Falsch gelesen, landet man bei funkelnden Apps, abenteuerlichen Assistenten und weiteren Modell-Diversifizierungen.

Also Ford, tut was.

Weiterlesen
Video, CHROMJUWELEN Ralf Becker Video, CHROMJUWELEN Ralf Becker

Silent Running: The Impressive Mercedes S 500 Plug In Hybrid

A few days ago I had the golden opportunity to accompany Marc J. Christiansen and Johannes Schlörb from fuenfkommasechs.de.

We had a blast.

Weiterlesen
En Route Ralf Becker En Route Ralf Becker

smart: The new fortwo & forfour

Although smart is not exactly what engages our primarily interest – since our "Chromjuwelen Électrique“ documentary (embedded above) we kinda like this little fellow.

Although smart is not exactly what engages our primarily interest – since our "Chromjuwelen Électrique“ documentary (embedded above) we kinda like this little fellow.

smart just presented their brand-new fortwo and forfour. Some say both models look a Cygnet – we have to admit we like the Asiatic Manga-styled face. Finally the car has something that looks like a bonnet!

Weiterlesen
Books & Magazines Ralf Becker Books & Magazines Ralf Becker

revvv: Mythos Le Mans

Print is dead. Long live print. The other day the Adrenalin Verlag Hamburg sent us their latest work called "revvv". I knew that there's a new mag on its way, but holding it in my hands is another thing – because revvv is different. It is half magazine, half book and bilingual. I take my hat off – I know what it takes to publish German/English. It's a mountain of work.

Print is dead. Long live print.

The other day the Adrenalin Verlag Hamburg sent us their latest work called "revvv". I knew that there's a new mag on its way, but holding it in my hands is another thing – because revvv is different. It is half magazine, half book and bilingual. I take my hat off – I know what it takes to publish German/English. It's a mountain of work.

The magazine is published twice a year, always with a central subject. This issue deals with the Le Mans 24 Hours – 260 pages full of passion about the probably toughest race of the world.

You can order your copy here

Weiterlesen
Strategy & Execution Ralf Becker Strategy & Execution Ralf Becker

RBC for Continental: Case Study (1/4) adidas "Rubber for Running"

"Rubber for Running“, which is the first out of four case studies RBC is producing for Continental, comprises 11 pages, includes numerous facts, images, and interviews with managers involved in the cooperation between Continental and adidas, as well as quotations from various professional marathon runners, who are real winners at the end of the day.

"Rubber for Running“, which is the first out of four case studies RBC is producing for Continental, comprises 11 pages, includes numerous facts, images, and interviews with managers involved in the cooperation between Continental and adidas, as well as quotations from various professional marathon runners, who are real winners at the end of the day.

The Continental case study showcases the technology cooperation with adidas and can be downloaded here.

Weiterlesen
En Route, CHROMJUWELEN Ralf Becker En Route, CHROMJUWELEN Ralf Becker

Life Is Good.

Blåvand, Denmark, April 2014. All toys belong to Helge, I just enjoyed 'em.

Blåvand, Denmark, April 2014. All toys belong to Helge, I just enjoyed 'em.

Weiterlesen
En Route, CHROMJUWELEN Ralf Becker En Route, CHROMJUWELEN Ralf Becker

Mopar Spring Fling 2014

The Mopar Spring Fling just made it clear: It’s high time to exchange the 1964 Imperial for a plain-Jane Mopar. Btw – thanks for giving me a ride in your HEMI monster, Helge!

Weiterlesen