Chromjuwelen.com: WHERE'S THE BEEF?

"Your stories, your international network, your multidimensional brand Chromjuwelen — DUDES, YOU ARE SITTING ON A GOLDMINE!" — that's what Chris and I often have heard since we launched Chromjuwelen.com back in 2005. But as stated in "It’s time to get focussed" we suspect that we buried — faced with so many funky and irresistible interweb opportunities — our Unique Selling Proposition — STORYTELLING. So it’s high time for digging. First of all for our USPs, then for gold.

We decided we'll to do it publicly, with opened visor. In short: We'll use storytelling to hack our broken storytelling. Virtually as a a self-prescribed therapy. To illustrate our mission, we'll borrow Wendy’s famous claim as our battle cry. 'Cause "WHERE'S THE BEEF?" hits the nail on the head. Especially these days, where the media scene seems to explode and everybody affirms he's making millions. We don't believe the hype.

We've got a long list of topics we would like to discuss, including things like money (of course), reach, trendsetters, language and culture — just to name a few. So stay tuned and let us know in the comments what you think. And of course, we still speak Deutsch. So don’t hesitate.

Chromjuwelen.com & Ralf Becker Consultants: It's time to get focussed

Facebook closes it’s @facebook-email-service ('cause nobody wants it), Germans are ditching WhatsApp ('cause they are paranoid) — and for me it’s time to end up my Tumblr-blog-excursion. We are still in a digital stone age, and you know how it is: "Don't be afraid to fail. Be afraid not to try." 

I still believe Tumblr is one of the best blogging tools out there, but either I stuffed way too much web finds in my Tumblr or used it in an inconsequent or wrong way. Tumblr works perfectly for our Chromjuwelen Motor Oil blog, but it never worked out as a full replacement for my "Ralf Becker Consultants" business blog.

It’s time to bring ralfbecker.com back. For branding-/marketing-topics, cherry picking and agency communication. "Lose Sight — Lose Fight" is written on the back of my business card of Ralf Becker Consultants. And "Losing Sight" is exactly what happened. With too many channels my communication got more and more frayed. So it’s time to regain the lead again (which is also written on my business card). Let's return to go!

Another MASSIVE PROJECT we are just working on is to rethink our lovely mothership, chromjuwelen.com. In the last eight years chromjuwelen.com got fat, felted and sluggish. When we — Christopher Stegemann and I — started chromjuwelen.com 2005 we had (to be honest) no idea where the business would be. In the meantime we figured out that we aren't that bad in things like storytelling, curating and content strategy. But it seemed we buried our skills, and it’s high time to expose them again. For our fans and readers, and for our clients.

Ha — coming home feels good!

Magnus Walker, Höing Sportmotoren & Chromjuwelen Motor Öl

Blushing — thank you very much Carlos Fernandez Laser!

Magnus Walker, Höing Sportmotoren & Chromjuwelen Motor Öl via Conleys.

From 2006 to Present – All Chromjuwelen Videos (plus a previously unreleased one)

I know I had to do this one day. I kicked it all too long down the road and it has been sitting for too long on my to-do list. But today was the day – I could not stand my unprofessionally way any longer sending people who are interested in our videos and how we act in front of a camera a bunch of loose links via email. 

The problem was not the Sisyphean task to collect all of our Chromjuwelen videos, which are living scattered throughout several video platforms and accounts. To be honest. The reason was much more: Some of our older video are really … er … AWKWARD. I am talking of that kind of videos you rather try to forget. Like this one: "Power Big Meet Västerås 2006". Yeop, that dumpling you can see in the video ... it's me. Sweet.

Anyway. I would like to use this opportunity once again to thank everybody who supported us since the beginning with their time and their video knowledge: Axel Bienert, Tatjana Böcher, Carsten Brix, Tobias Faust, Boris Heimberger, Arthur Heisler, Icke & Er, Kris Karathomas, Dean Malay, Jürgen Pander, Dennis Petermann, P.Y.P. Film, Olli (Redomedia), Christian Suhr, Sven Wiesner, Jan Wigger, Henning Windelband.

So, taking a deep breathe – here we go, follow this link!

Oh wait. While we are on it. We upped a video which has been previously unreleased – our coverage form the Flashman Rallye 2011. Enjoy!