I think it is obvious we have tremendous respect for the hot rod spirit. There is a simple reason for that: We are living in Germany. Well, on the one hand Deutschland has all its fingers in every pie regarding all worldwide highest desirable automotive brands – Audi, BMW (MINI, Rolls Royce), Mercedes-Benz, Porsche, Volkswagen (Bugatti, Bentley, Lamborghini) –, but if you think about a unique culture which is driven by passion and individuals … there is none. At least not if you compare it to the American hot rod culture, which started in the late 1930s.