RBC for Continental: Case Study (1/4) adidas "Rubber for Running"
Strategy & Execution Ralf Becker Strategy & Execution Ralf Becker

RBC for Continental: Case Study (1/4) adidas "Rubber for Running"

"Rubber for Running“, which is the first out of four case studies RBC is producing for Continental, comprises 11 pages, includes numerous facts, images, and interviews with managers involved in the cooperation between Continental and adidas, as well as quotations from various professional marathon runners, who are real winners at the end of the day.

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Continental Extreme: Chromjuwelen En Route Travelogue

Continental Extreme: Chromjuwelen En Route Travelogue

You may still remember our last Chromjuwelen En Route tour called "Continental Extreme". And if you do so, you probably wonder what happened to us and our self-attempt with the 1964 Imperial Crown. And why you have never heard any time later about that project. Here is the simple answer: It took us donkey's years to sight our material. And to understand what happened. In Los Angeles, in Las Vegas, in Dubai.

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