CHROMJUWELEN Ralf Becker CHROMJUWELEN Ralf Becker

Style Deluxe: Bell Rock Rod

When Oliver Kaps told me the first time that he'll build a stretched Hot Rod, I was like: W-T-F. And I suppose everybody thought "W-T-F" as well. Beside Olli himself. He was always sure it would look awesome. Now, as the rod is finished, I know I was wrong. The car is a beauty. Although it has been stretched.

When Oliver Kaps told me the first time that he'll build a stretched Hot Rod, I was like: W-T-F. And I suppose everybody thought "W-T-F" as well. Beside Olli himself. He was always sure it would look awesome. Now, as the rod is finished, I know I was wrong. The car is a beauty. Although it has been stretched.

Mr. Kaps picked up a 1931 Chevrolet as a basis. And if you are familiar with the German TÜV, you'll know what it means to get such a monstrum street legal. Ok, it wasn't easy all the time, but Olli accomplished it. Chapeau!

The Bell Rock Rod was built for the Bell Rock Hotel (Rust Europar Park). You'll find a lot of details on Olli's site — just follow this link.

(Photos: Carlos Fernandez Laser)

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CHROMJUWELEN, CHROMJUWELEN MOTOR ÖL Ralf Becker CHROMJUWELEN, CHROMJUWELEN MOTOR ÖL Ralf Becker

Chromjuwelen Motor Öl: Top Gear Magazine, Petrolicious

I love my inbox (not). I just rediscovered this photo Clemens Gleich (mojomag.de) sent me — over a month ago. The reason why I turned my back to my inbox (and overlooked this Top Gear Magazine photo) is we shut ourselves away to build a brandnew Chromjuwelen Motor Öl website, which you might have seen already. If not — shazam, HERE IT IS.

I love my inbox (not). I just rediscovered this photo Clemens Gleich (mojomag.de) sent me — over a month ago. The reason why I turned my back to my inbox (and overlooked this Top Gear Magazine photo) is we shut ourselves away to build a brandnew Chromjuwelen Motor Öl website, which you might have seen already. If not — shazam, HERE IT IS. 

You can't make an omelette without breaking eggs. Ok, and while we're on it, I forgot to say thank you to Wrenchmonkees as well. Darn, I am an idiot ... 

Well, with this one I will be much faster: our soulmates from Petrolicious just presented our tailor mad engine oil to their audience — thank you very much, Barmak!

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CHROMJUWELEN Ralf Becker CHROMJUWELEN Ralf Becker

Google+ Communities

"Google+ Communities" is the new kid on the block. And although a lot of people think Google+ is dead, we think it's worth a try. As of shortly Google's tools felt clunky and geeky, but in the meantime that has changed. The web-interface is smart, and the new mobile app is a killer. No more fiddling with different apps, just one intuitive and snappy client.

Beside from that the quality of communications quality on G+ is very high. Which is perfect for our intention, as we aren't interested in just another blinged and artistically-filtered food porn flash in the pan. Our intention is much more to create cultural (Think: Motorkultur!), long-tailed storytelling.

You wanna join the party? Follow this link!

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En Route, Clients & Projects, CHROMJUWELEN Ralf Becker En Route, Clients & Projects, CHROMJUWELEN Ralf Becker

Two Car Shows On Two Continents In Five Days

Yes, you can. You can visit two car shows (LA Auto Show, Essen Motor Show), three world premieres (Mercedes-AMG SLS AMG Coupé Black Series, Mercedes-Benz Ener-G-Force, smart forjeremy) and several parties in five days. Here's a quick journal:

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Mercedes-Benz Ener-G-Force

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Mercedes-Benz Ener-G-Force

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Wolfgang Würth, smart electric bike

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smart electric bikes, Niketown, Beverly Hills

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The Jim Henson Company, smart forjeremy

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Jet-lagged and tipsy: Mathias "MC Winkel" Winks and some muppet

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James Bond Aston Martin DB5 Coupé, LA Auto Show 2012

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Decadent lunch with Marcel Winatschek (Amy & Pink), David Fischer (Highsnobiety) and Mathias Winks (Whudat)

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"A brand is your friend" — Word.

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Slammed W108 with mascara (caption borrowed from Clemens Gleich)

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Now, with a Chromjuwelen branding, this Opel Kadett is worth over a million. No — wait: Five millions.

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Bon appétit!

Yes, you can. You can visit two car shows (LA Auto Show, Essen Motor Show), three world premieres (Mercedes-AMG SLS AMG Coupé Black Series, Mercedes-Benz Ener-G-Force, smart forjeremy) and several parties in five days. Here's a quick journal:

  • Tuesday, November 27th (early): HAM-FRA-LAX

  • Tuesday, November 27th: Arrival Los Angeles

  • Tuesday, November 27th: Beverly Hills on smart electric bikes

  • Tuesday, November 27th: Presentation Mercedes-Benz Ener-G-Force

  • Tuesday, November 27th: Presentation smart forjeremy at the Jim Henson Company

  • Wednesday, November 28th: LA Motor Show

  • Wednesday, November 28th: Santa Monica

  • Wednesday, November 28th: Departure (LAX-MUC-DUS)

  • Tuesday, November 29th: Arrival in DUS

  • Tuesday, November 29th: Dinner with Chem-Tools

  • Friday, November 30th: Essen Motor Show 2012, meetings

  • Friday, November 30th: AUTO BILD Race Night

  • Saturday, December 1st: Essen Motor Show 2012, meetings

  • Saturday, December 1st (late): Back in Hamburg

  • Sunday, December 2nd: BRAINDEAD

  • Monday, December 3rd: BRAINDEAD

What I learned: You need a really good condition (err ... really?). And some good friends, who help you.

I would like to thank Mercedes-Benz/smart for the hospitality, Klaus Rasch for saving me from the police in Santa Monica, Thomas Backe and Dieter Hofem for picking me up in DUS, Manfred Prescher and Stefan Müller for the wonderful Race Night — and DOTZ/AEZ for gallons of coffee.

And not to forget — thank you David Fischer (Highsnobiety), Mathias "MC Winkel" Winks (Whudat), Marcel Winatschek (Amy & Pink), Michael Kaune (QVEST) and Matthias Arens (Quality) for teaching me lessons in "Lifestyle, Ego-Blogging and Fashion"!

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CHROMJUWELEN, CHROMJUWELEN MOTOR ÖL Ralf Becker CHROMJUWELEN, CHROMJUWELEN MOTOR ÖL Ralf Becker

In The Wild: Chromjuwelen Motor Öl

The other day we made our debut with our Chromjuwelen Motor Öl. In the wild, at the Oldtimer Park Hamburg. We are still thrilled, to be honest. It is a huge difference to see a ton of your products at one place, after you played around for a long time with a handful of home-made dummies. Wow.

The other day we made our debut with our Chromjuwelen Motor Öl. In the wild, at the Oldtimer Park Hamburg. We are still thrilled, to be honest. It is a huge difference to see a ton of your products at one place, after you played around for a long time with a handful of home-made dummies. Wow.

As well we were priviledged to shoot some campaign images at the Prototyp Museum Hamburg, where the "Fetzenflieger" lives — Otto Mathé's famous racecar we are showing on our label. As I wrote before – if you will ever be in Hamburg, make sure to pay the museum a visit. It is gorgeous. And — btw —the Prototyp Museum sells Chromjuwelen Motor Öl ...

I would like to thank some people: 

At the moment we are working hard on shipping the Chromjuwelen Motor Öl to our stockists and finishing our "Online Store". Tragically one thing turned out to be more tricky than we thought: shipping the oil to the States. The freight charges kill us. So — if somebody reads this who wants to act as an distributor — please shoot us an email!

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En Route, Video, Clients & Projects, CHROMJUWELEN Ralf Becker En Route, Video, Clients & Projects, CHROMJUWELEN Ralf Becker

Chromjuwelen Électrique: Full Version & Bonus Videos

Not all that long ago we made a self-attempt: we eBay-ed a 1964 Imperial Crown and drove it from Los Angeles to Las Vegas – and back to Los Angeles. As you can imagine, we had a blast. You will find the video here. This time we switched to the other extreme: We travelled in a smart fortwo electric drive from Paris to Le Mans (Classic). Yup. Battery-driven. Of course – we know this electrified fellow isn't made for long distances. Even worse – we knew it will not be easy to find enough charging stations. But hey, that exactly was the challenge. If anybody of us speaks fluent French? Er ... no.

My favorite scene? Arthur's tribute to Stephen Brooks and all the dubstep video jockeys at 09:38.

Chromjuwelen Électrique features:

Music:

  • Edvard Grieg

  • "Peer Gynt Suite No. 1, Op. 46 - I. Morning" (performed by Musopen Symphony Orchestra)

  • musopen.org

All filming & editing: Faust & Heisler. For a full (German) Travelogue visit chromjuwelen.com.

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CHROMJUWELEN, CHROMJUWELEN MOTOR ÖL Ralf Becker CHROMJUWELEN, CHROMJUWELEN MOTOR ÖL Ralf Becker

Chromjuwelen Motor Öl: THANK YOU!

It seems we did something properly – as we are getting such a tremendous feedback. We are turning as red as a beet and would like to say THANK YOU to everybody who is supporting us!

It seems we did something properly – as we are getting such a tremendous feedback. We are turning as red as a beet and would like to say THANK YOU to everybody who is supporting us!

I am sure there is more on it's way — I will update this article regularly.

A special THANK YOU goes to Oliver Schmidt and Thomas König, as they are not only supporting us with Otto Mathé's "Fetzenflieger" for our packaging, but also opening their awesome Prototyp Museum Hamburg for our shootings. If you ever come to Germany — make sure you will visit their beautiful museum!

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CHROMJUWELEN Ralf Becker CHROMJUWELEN Ralf Becker

X-RAY MAGAZINE: Hamburg – City Of The Classics

The other day x-ray magazine ("fashion business intelligence") asked me if I would like to write an article about "Motorkultur in Hamburg". What a question — of course! This is not only a perfect opportunity to present Hamburg amongst the other featured cities Los Angeles and London, but a good way to thank all those people and places who inspire me every day.

The other day x-ray magazine ("fashion business intelligence") asked me if I would like to write an article about "Motorkultur in Hamburg". What a question — of course! This is not only a perfect opportunity to present Hamburg amongst the other featured cities Los Angeles and London, but a good way to thank all those people and places who inspire me every day.

If you ever were looking for a perfect Motorkultur travel guide regarding Hamburg, here it is: Hamburg – City of Classics (English; page 64-67), Hamburg – Die Stadt der Klassiker (German; page 64-67).

Featuring (in alpahbetical order): 

 In this regard I would especially like to thank two persons: Oliver Breitwieser for taking all photos, Sven Wiesner for slamming his Rostkäfer. And yeah, needless to say: I <3 Hamburg.

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