Branding & Communication, CHROMJUWELEN Ralf Becker Branding & Communication, CHROMJUWELEN Ralf Becker

SEO, SMO and Motorkultur. Err ... what?

As I mentioned before, I've just fallen in love with Tumblr. I know—under SEO (Search Engine Optimization) aspects it isn't really clever to share your stuff on several platforms. But as we all just learned: SEO isn't everything, in lieu thereof SMO (Social Media Optimization) becomes more and more important. Especially if you deal with a special interest topic like car passion.

Imho SMO is CRUCIAL if you want to reach the right people. To speak from my own experience: I follow a lot of "trust agents". Which means: I read their blogs and follow their Twitter. In short: Really awesome and inspiring stuff isn't brought to me by search engines. And as my partner Chris philosophizes: "It can't be the interest of search engines that everyone out there is writing/producing search engine "correct". It must be more in everyone's interest that search engines digg really inspiring stuff—which is seldom SEO correctly produced. Or—btw—don't you ever have had that creeping feeling that you only find stuff via search engines which is produced by companies with big SEO budgets? Well, I do. Every day.

Any way. Buzzword bingo switched off. I just changed the template on my Tumblr, and with that new (free!) layout comes a tiny archive button. This function was new to me, but what I found behind that link really blew my mind. It's a thumbnail mosaic of my tumblered articles. Ok, the pages takes a moment to get loaded, but it's a nice little feature which I would love to have on my other—really content heavy—site(s) as well. It just gives you an intutive approach to content, which I actually miss on several sites. Especially when I am en tour with my iPad, where a "nornal" hypertext navigation hits the wall.

Maybe this doesn't impress you, but it exactly matches with some thoughts about an all-embracing Chromjuwelen.com weight-loss program. Also it solves another problem: Thumbnails are language independent, so you don't have to read my German School English any longer ...

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En Route, Photography, CHROMJUWELEN Ralf Becker En Route, Photography, CHROMJUWELEN Ralf Becker

Bottrop Kustom Kulture Show 2010: Pictures

Just in case somebody is interested in pictures. I just uploaded a Bottrop Kustom Kulture 2010 set to Flickr. An article will follow. This year the legendary Kustom Kulture Show in Bottrop, which is Europe's biggest Hot Rod and Custom Car meeting, teamed up with with DicE magazine and presented—for the first time—a separated bike area.

Just move over to Flickr to see more than these shabby cell phone pictures!

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En Route, Family & Friends, CHROMJUWELEN Ralf Becker En Route, Family & Friends, CHROMJUWELEN Ralf Becker

KLE's Passat Pirat

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One of the reasons, why I started Chromjuwelen.com five years ago, was to show unusual cars and the people behind them. One of them, who doesn't give a rip about what others say, is KLE. KLE has a preference for oddball German cars, especially the stuffy Volkswagen Passat. Today I had the pleasue to meet up with KLE—who paid Hamburg a visit—and his latest creation, the "Pirat". Though I don't like every detail on KLE's cars, I think his jalopies are some kind of lowbrow art cars.

Please make sure you visit KLE's blog, he keeps a very painstakingly record about every modification. Btw, the other car—a badly modified Ford Granada—belongs to Helge Thomsen.

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CHROMJUWELEN Ralf Becker CHROMJUWELEN Ralf Becker

1955 "Gauloises" Citroën 2CV

The presentation of this tasty luxury Snail is long overdue. When Björn Gerdes (Imagency Hamburg) got in touch with me early summer 2009, he was searching for a Citroën 2CV to carry on the legendary tradition in building special Gauloises 2CV. The car should combine both: French nonchalance and latest entertainment electronics.

The presentation of this tasty luxury Snail is long overdue. When Björn Gerdes (Imagency Hamburg) got in touch with me early summer 2009, he was searching for a Citroën 2CV to carry on the legendary tradition in building special Gauloises 2CV. The car should combine both: French nonchalance and latest entertainment electronics.

Fortunately we could help Björn. Or to be precise: Oliver Kaps, Style Deluxe Hamburg, was able to help him. Oliver not only found this beautiful 1955 Citroën 2CV, but also did the customizing. The upholstery has been done by Peter Theobold. Well, with it's new dress this simple daily transport car—which was a revolution in the segment of small cars—isn't any longer able to enter a Concours d'Elegance, but it is much more laid-back instead.

For more photos just hit one of the images.

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1973 Ford Falcon XB GT Coupe. Mad Max movie correct.

Yes, you're right. It's a 1973 Ford Falcon XB GT Coupe. And yes, it'll gonna be Mad Max movie correct, when it'll hit the road. Ladies and Gentleman, it's my great pleasure to introduce the magician behind this awesome project: Helge Thomsen! And—btw—it's a movie correct "Jim Goose" Kawasaki Z1000 as well. Of course.

(Just click one of the images above to see more details.)

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Branding & Communication Ralf Becker Branding & Communication Ralf Becker

Farewell, Facebook

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I am not sure when it exactly happened first. But there has been a certain moment when Facebook started to annoy me. Too much information, too much things I don't wanna even know and too much digital bullsh*t—like Farmville, Mafia Wars and stupid quizzes. At that point I realized Facebook is a big, fat time wasting machine.

Facebook is—compared to travelling, for example—like package holiday. So if Center Parcs or the Aida turns you on, go ahead. I won't. Or, to draw another comparison: Facebook is like a huge shopping mall. But—put your hand on your heart—have you ever found the really inspiring shops in a mall? Nope. Also, Facebook isn't a tool or service like Gmail, Flickr or Twitter which helps me getting my things done.

I am blogging since five years. And if you—just in case—like what I do, read my blogs or hook up on my Twitter. Maybe you want to tell me I am a dumb*ss—simply use the comment function below my articles. It works exactly the same as you probably know it from Facebook. Ok, you want to shoot me a message? Easy. Send me an old-school email. You'll find the address on my contact page. And apart from that, there are tons of other ways where you can get in touch with me. This one is really wicked: what about joining up in real life?

Ladies and Gentlemen, I'm out. I act as my own guinea pig and deactivate my personal Facebook account. I am interested in how it feels not being a member of the biggest community you can find nowadays. So if it feels ok (like deleting my XING account two years ago), maybe I'll never bring it back ... 

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