Clients & Projects, CHROMJUWELEN Ralf Becker Clients & Projects, CHROMJUWELEN Ralf Becker

Chromjuwelen En Route: Los Angeles, Las Vegas, Dubai

The most stupid mistake you ever can make? Buy a typical "needs some TLC" and "runs and drives" car and hope it will take you from A to B. Ha – we just did that. Deliberately. In our case A is Los Angeles, B stands for Las Vegas. And the car is a 1964 Chrysler Imperial Crown. Mopar or no car.

We are in preparation for take-off. Our mission is to shoot another Chromjuwelen Road Movie. Destinations: Los Angeles (October 31 till November 2), Las Vegas (SEMA Show; November 3-6), Dubai (Dubai Motor Show; November 7-12). Motto: Continental Extreme.

If you are interested how far the Imp' will take us – or if wanna join us – just hook up on our Instagram, Tumblr or Twitter. Btw, we are still looking for car culture stories in Dubai (underground, drift, off-road). Unfortunately our contact to Dubai is broken down. If you have got a tip, just shoot us an email!

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Clients & Projects, CHROMJUWELEN Ralf Becker Clients & Projects, CHROMJUWELEN Ralf Becker

Continental and Chromjuwelen at the IBM Social Business JamCamp

I just had the honor of being one of the keynote speakers at the IBM Sociel Business JamCamp. Yep — IBM. My job: presenting our Continental Brand Ambassadorship, which we hold since over a year. And explaining how we use "Social Media". 

It was very interesting. We are used to present our work to potential partners, but this was our first time we showcased our work in a completely differnt "social" context. Just in case you are interested — here are my (German) slides.

Oh, btw, thanks for the picture, Nicole!

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En Route, Clients & Projects, CHROMJUWELEN Ralf Becker En Route, Clients & Projects, CHROMJUWELEN Ralf Becker

Mercedes-Benz: COMAND Online Apps

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A few weeks ago Mercedes-Benz invited my wife — who works as a contributing editor for an UK based lifestyle magazine for over ten years now — to Palo Alto. For those who aren't familiar with all the interwebs tech talk: Palo Alto is kind of the epicenter of all the Silicon Valley high-technology companies, including Hewlett-Packard, Tesla Motors, Facebook and Google. When Mercedes-Benz founded the Mercedes-Benz Research & Development North America, Inc. in 1994, the headquarter in Palo Alto was the first Research & Development Center of an automotive company in Silicon Valley.

Mercedes-Benz invited selected media people to provide insight into their latest tweaks of their multimedia System "COMAND Online". Only a few months after the launch of the new multimedia generation, Mercedes-Benz is extending the range of integrated apps: new apps for Facebook, for Google Streetview and Google Panoramio will be available for COMAND Online from this autumn. Additional apps which have already been introduced are Google Local Search and Weather and the facility for downloading a route which has previously been configured on a PC using Google Maps and transmitted to the car.

Over a dozen additional apps are planned in the medium term. These are currently under development, in some instances in collaboration with innovative start-ups such as the US talk radio operator Stitcher, the Twitter short message service and the popular music providers Pandora in the USA or Aupeo in Germany, for example. The new apps will be usable by all customers who drive a Mercedes-Benz with COMAND Online and will be provided by Mercedes-Benz via the so called Daimler Backend Server — so customers can update their COMAND Online without going to a Mercedes-Benz dealer. An overview specifying the telephones on which the COMAND Online apps can be used is available at the website www.mercedes-benz.com/connect.

For sure, I am not the target group — as I use all those apps already on my mobile phone. But for everyone else, who is not such a nerd as I am, this is just a perfect way to get hands on the mobile internet.

Err ... wait a second ... can I jailbreak it?

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En Route, CHROMJUWELEN Ralf Becker En Route, CHROMJUWELEN Ralf Becker

Style Deluxe Opening Hamburg

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A few shabby snapshots of Olli's shop opening (Style Deluxe Hamburg) I took with my mobile phone. The event was sorta family gathering — all the top nobs found their way to Style Deluxe's new location in Hamburg Bergedorf. Sourkrauts/VolksrodderzBSG Racing, Faust & Heisler, Motoraver, Heliumcowboy, Jo Fischer, Cars From USA, Jens Dell´Ali, Carlos Kélla, Reinhard Garbers, Jules ... to name but a few.

Mr. Kaps, Mr. Cremer — Chapeau!

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En Route, CHROMJUWELEN Ralf Becker En Route, CHROMJUWELEN Ralf Becker

ADAC Trentino Classic, Italy

We just had a blast racing with Dirk Hattenhauer (Sonax, BSG Racing) in a souped-up 1977 Opel Ascona B through Italy (first photo). Our friends from Sonax invited us to accompany them on the ADAC Trentino Classic.

We just had a blast racing with Dirk Hattenhauer (Sonax, BSG Racing) in a souped-up 1977 Opel Ascona B through Italy (first photo). Our friends from Sonax invited us to accompany them on the ADAC Trentino Classic. To see all photos just hit one of the images above. Or follow this gallery link.

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En Route, CHROMJUWELEN Ralf Becker En Route, CHROMJUWELEN Ralf Becker

New Family Chromjuwel: 1972 Mercedes-Benz 280 SE 3.5

I just bought a new family jalopy. A 1972 Mercedes-Benz 280 SE 3.5 (W 108 S-Class).

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I just bought a new family jalopy. A 1972 Mercedes-Benz 280 SE 3.5 (W 108 S-Class).

This car – which was owned and driven by Helge "Motoraver" Thomsen and Felix "Kiez Kustoms" Hertel before – is a stunning beauty. Perfect patina, superb (rocker-)résumé, Mercedes-Benz V8. I think I am in love ...

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LeSupra, CHROMJUWELEN Ralf Becker LeSupra, CHROMJUWELEN Ralf Becker

Back to Daddy

Blame it on me. I am a bad person. I abused my 1972 Pontiac "LeSupra" LeMans – I left it outside.

Blame it on me. I am a bad person. I abused my 1972 Pontiac "LeSupra" LeMans – I left it outside.

The reason for this inexcusable outrage is I was shilly-shallying how to proceed with this project. When I brought the Pontiac to Oliver "Style Deluxe" Kaps, our intention was to do some body modifications and to create a mind blowing paint job. But in the meantime we figured out that there was still too much technical work to be done. As it would be batsh*t to paint the car first and tear out the drivetrain afterwards, I said: "Er ... wait a moment, let me think ...". This moment took me far too long, which is obvious when you see the pictures above.

Another thing was that Michael Wolf, the Dr. Frankenstein behind this incredible engine swap monster, never finished his work. And it was also me, who is responsible for this. I wanted to drive that car, although I knew it was not finished. To cut a long story short: the car just returned home to West Coast Resto, so Michael Wolf can finish his masterpiece. Which was high time I did this.

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